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Sales
  • June 24 2019 Trust and the role it plays in creating strong customer relationships

    Byline: Charles Heunemann, Managing Director, VP Asia Pacific for Natterbox Limited Acclaimed American author Dr Stephen R. Covey argued that in all our relationships we have an “emotional bank account” and our interactions either increase or decrease the balance of trust and connection. “When the trust account is high, communication is instant, easy and effective,” Read More…

  • May 13 2019 Five things you need to know before selling overseas

    The advancement of technology has radically changed the way that consumers browse for items and make purchases. Shopping online for items overseas has become as normal as picking up a bottle of milk from the local corner store. Consumers around the world now expect to be able to browse international brands at anytime, anywhere and Read More…

  • April 18 2019 Advice for young wanna-be entrepreneurs from Peta Shulman

    When Peta Shulam was only 25 when she came up with the simple concept of sampling health foods. Her passion for finding these products led to her creating the largest health food sampling service in Australia, GoodnessMe Box, where for just $25 her clients can sample 7-10 full sized products, allowing those products to be Read More…

  • April 16 2019 Direct or die: what the direct to consumer trend means for Australian retailers

    It’s not a new thing but it’s fast becoming a ‘thing’. Brands around the world have collectively twigged to the benefits of dealing directly with consumers and Australian retailers which make a business out of selling multiple labels will soon be on notice to up their game. Fail to do so and they risk losing Read More…

  • April 10 2019 Going global with your business  

    Julia Christie, the innovator and designer of the multi-award-winning baby nail trimmer – the Nail Snail, has recently expanded her business outside of Australia and says that “Done right, it can be the best thing for your business.” After providing safer nail care to countless parents of toddlers, babies and newborns across Australia and selling Read More…

  • April 2 2019 What Aussie Shoppers Want: Understanding the ‘Three C’s’

    Australians have long been considered a traditional group and for good reason. Neighbours recently entered its 35th TV season and the Tim Tam is still the nation’s favourite biscuit. But in the retail sector this love affair with tradition is no more, replaced by a thirst for new and innovative experiences. Recent 451 Research, commissioned by Read More…

  • March 26 2019 Customer experience crucial for eCommerce sales

    Ecommerce platforms that move fast with their investment into next-generation customer service technology heighten their chances for increased sales in a competitive economic environment.   Koh, one of last year’s winners of the Australia Post ORIAS People’s Choice Award, credited the updating of its customer service software – ahead of many of its competitors – with helping Read More…

  • March 25 2019 How three small Victoria brands grew from social media

    More and more small businesses are growing their brands using online platforms and building presence, following and revenue. The power of social media was something not missed by these three small businesses in Victoria, who have been capitalising on the commercial opportunities that Facebook, Instagram, Twitter and other social media platforms provide. Bendigo Brittle, Peggy Read More…

  • October 18 2018 How to keep your customers happy 

    Launching a company is tricky, but staying in business over the long-term is even more of a challenge. One key component to finding success for years to come is that you’re able to keep your customers happy. The reality is that you’ll struggle to stay afloat when you aren’t able to build a solid book Read More…

  • May 28 2018 Australians spend a record of $21.3 billion shopping online

    Online purchases continue to grow with more Australians shopping online than ever before. New research from Australia Post indicates total purchases topping $21.3 billion for the first time, a 18.7% increase compared with 2016 with local retailers accounting for more than 80% of the total spend. Australia Post today released its annual Inside Australian Online Read More…

  • May 18 2018 Sales training is not the cure for underperforming sales

    If Sales Training werethe cure, we would not have businesses small and large frustrated with Sales & Business Development constantly being the least productive and leastaccountable area of the business. Sales Training addressesthe ‘symptoms’, not the ‘core’ age-old problem. The persistent-core problem is that Sales & Business Development is an incidental career. Why? There is no tertiarypath. Read More…

  • April 24 2018 Four ways to fix a pricing mistake

    In my previous article, Oops… my business made a pricing mistake, I outlined pricing mistakes businesses commonly make.  Knowing the mistakes should help you identify and avoid making the same mistakes but what do you do after you discover you’ve made on? Fix 1 – Know your target customer or customers A really useful strategy in Read More…

  • June 23 2017 Exploring Australia’s vibrant food scene

    Gone are the days where Australia was synonymous with barbecues and the dubious delights of Vegemite, as the nation has a food scene that’s undergone a startling transformation in the past ten years. With a freewheeling approach that takes in the best of global cuisine trends with a flexible take on everything from fine dining Read More…

  • June 1 2017 Getting started on Amazon: top tips and trick for newbie sellers

    Amazon is one of the biggest companies in the world, especially when it comes to retail. You can find nearly anything you could ever want on the website as well as some things you never even knew existed! But did you know that you can also use the mega-site to make money of your own? Read More…

  • May 5 2017 Mastering procurement management: simplifying your purchase orders

    It is rarely a good idea for any business to stand still and resist change as they could then find themselves at a disadvantage compared to their rivals, which is why it makes sense to see how automation can simplify yet improve your business processes at the same time. Here is an overview of the Read More…