Tags Advertising

Tag: Advertising

How to generate leads with Quora: Explicit guide for beginners

Ksenia Larina, content strategist at Lemon.io, shares her tips on how to get top-ranked answers on Quora and generate leads for your business at the same time.

10 April Fools’ Day pranks that tried to boost branding; some worked and some just didn’t

We look at some of the April Fools’ Day pranks companies have tackled over the years; some from today, some as far back as the 1900s...

Public relations: The difference between editorial, sponsored content & advertising in your SME marketing strategy

Marketing and advertising scream “look at me” and “buy me”. Whereas PR says, “I’m trustworthy, credible and an authority.”

Let’s Talk: What is the best social media platform for your business?

What social media platform is best for your business? Go all-out on all of them? Focus on one or two? Paid or organic approach? Let's talk...

How to ensure your Valentine’s Day marketing hits the mark

As you plan your Valentine’s Day marketing campaign, remember the way your customers think about, visualise and experience love and romance has changed.

Advertising on face masks: ‘Nothing could be more in-your-face’

Businesses looking for new marketing strategies should look no further than the mask on the person nearby...

Why direct response marketing is lockdown’s unlikely success story

While positive news stories are few and far between these days, here’s one I think you’ll like: digital marketing is cheaper than ever before,...

A killer social media strategy is all about keeping up with trends

When Aussies are swiping away on social media platforms, being able to stop a consumer from scrolling is much harder than it sounds. These...

How to Improve Response Rates from Radio

Radio advertising has a number of points in its favor. It is cheaper than TV ads. It will be listened to many people while...

Putting your money where your audience is – online

Byline: Karen Lewis, Head of Digital and Ecommerce, Salmat While online sales might count for a fraction of your total sales, the influence the internet...