In this digital era, most businesses rely on online processes and applications as the backbone of their operations. Manual and paper-based procedures are dwindling as automated and computer-based systems take their place. This increasing digitisation is making businesses more efficient and streamlined, but it also comes with risks that need to be mitigated. Recently, one […]
If you work in a business of any size, form or function, chances are you’re being asked to do more – sell more, resolve customer issues faster, hit targets that are ever increasing. Which is all fine, except you’re not being given any more budget – for training, for recruitment or financial incentives. Please do more […]
In decades gone by, businesses sometimes set the trends for society. Fast forward to today where things move so fast that businesses are having to catch up with society. Even though most CEOs would not want to admit it, their organisations probably still look and operate far too much like a system designed for Henry Ford’s […]
The sales profession is undergoing a big cull with over 20% of sales roles expected to be cut by 2020 according to some analysts[1]. There are three macro shifts responsible for this rather ominous reality. Firstly, buyers are more discerning than ever before as they turn online for identifying and acquiring products and services without the need […]
Innovation is an underappreciated word in the world of business. Small and medium enterprises are only considered innovators when they bring something new to the market. This parochial appreciation for the meaning of innovation often means SMEs overlook opportunities to innovate. For whilst ‘innovate’ means to introduce something new, it also means to make changes […]
Imagine a world where you have a smart travel PA that follows you around wherever you go. You can chat in the car, via Skype, or through your smartphone in Slack at home and at work. It can help you book, cancel, change search and manage every aspect of business travel. But unlike your actual […]
FinTech start-up Neu.Capital, which acts as a match-maker for mid-sized companies and investors, has been able to significantly reduce the cost of acquiring new clients. The company’s director Joshua Khoddami spoke to Dynamic Business about the crucial role played by marketing automation. The ex-manager of Sydney-based digital agency The Web Showroom, Khoddami co-founded Neu.Capital with Edward Jones and Cyrus Church, both […]
Big data and business analytics are set for double digit growth, with the global market forecasted to grow to more than $203 billion in 2020, up from $130.1 billion in 2016, according to IDC. Moreover, small and medium businesses (SMBs) in particular are predicted to continue to increasingly invest in big data and business analytics, with […]
In a busy, bustling online world full of texts, snaps, pings and chats, marketers need to be strategic when developing email content that will cut through the noise and resonate with their target audiences. To stand out from the 215.3 billion emails sent in 2016 alone, content needs to be engaging and dynamic. Dynamic emails are […]
To be an entrepreneur is to be an expert in your product or service. It also means being good at all aspects of running your business. As more customers turn to the internet for purchases, one of the skills you need to master to increase awareness of your brand and boost sales is email marketing. […]
