Tag: Brand Building
Outside the box marketing: innovative ways to build your brand when nobody’s looking
You’ve got a business logo and you’ve got an amazing company name that you’re trying to gain recognition for. You may already be promoting...
Strong, supportive company cultures: Top things that create a great place to work
Ever wondered what makes a strong company, strong? You’re not alone. For years, unsuccessful brands have been chasing the “secret formula” used by Apple,...
Seasonal marketing: reaching your target market at just the right time
If you're looking for ideas to promote your company's products and boost overall sales, then a seasonal marketing campaign is an effective way to...
Has fintech dropped the brand awareness ball?
Has fintech dropped the ball when it comes to brand building? Have we spent too much time developing great products and not enough time...
3 steps to building a brand from the ground up
A business’ brand is its consistent, public message conveying what it does and how it does it, and how you go about building and maintaining this an important part of any marketing strategy. The first step? Defining the 'who'.
5 tips to build a brand in a crowded market
Bringing a brand to market, carving out a niche for that particular product offering and encouraging consumers to invest in that brand, is never easy.
How to grow a brand, Capilano and Deals Direct tell
At the heart of some of Australia’s biggest brands, lies a small business. How did these small companies create such big names? Here are...
Tony and Maureen Wheeler: Building the Lonely Planet brand
Travelling the world to write about it sounds like a dream job, but Tony and Maureen Wheeler insist it is hard work. After printing...