Tag: brand collaboration
Collaboration marketing: A great option for covid-affected budgets?
Perhaps collaboration marketing is the way forward for marketers this year, with budgets affected by covid-19. Marketing and PR expert, Jess Ruhfus, took brand...
The Power of Strategic Brand Collaboration
Collaboration is a ubiquitous word in the modern business environment. We no longer work with our colleagues; we collaborate with them. We partner internally...
A permanent $20k tax write-off for SMEs would help arrest government distrust says MYOB CEO
Ahead of this week’s Federal Budget, two-fifths of the small business community are not confident of a favourable outcome, according to research undertaken by...
Two brands are better than one – when there’s a fair exchange of assets: Collabosaurus CEO
Amazing things can happen when brands ‘tie the knot’ but only if they pass the compatibility test, says Jessica Ruhfus, the founder and CEO...