Every business is perceived in different ways by people in the public. What’s most important, however, is the way that their target audience perceives them. If you happen to own a business, then you know how significant this is. There is more than one way to improve your business image, such as hiring the right […]
In the business world, if you’re not growing, you’re dying. Generating new clients and discovering new sources of revenue are a must if any business wants to stay competitive, and both of these require leads. But how can small businesses compete for leads? Large, established business have the advantage of branding and name recognition to […]
Contrary to popular belief, effective marketing doesn’t require copious amounts of time and money; it just requires smart strategy. For start-ups with resource constraints, marketing can be neglected, and not prioritised as an effective way to propel their business into the market. However, in the competitive digital landscape, there is an increasing need for more […]
Over half of all Australian online consumers are interacting with businesses and brands on Facebook and Twitter, according to new research, again highlighting the importance for SMBs to add these social networks into their marketing mix.
Businesses that don’t make the most of their social media presence will see brand recognition and sales falter, as the online trend looks set to become the primary consumer watchdog.
In today’s society, image is everything. Having a strong brand is crucial to your business’ success. So whether you’re looking at branding for the first time or about to embark on a rebrand, there’s a lot that needs to be considered. In order to discuss rebranding we need to first define ‘brand’. Put simply, a […]
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