Tag: Branding
Is there a new post-crisis era for brands? The research says yes
Olly Taylor talks us through the new research from Havas Australia which suggests there will be a new era for brands post-crisis, and how...
Let’s talk: Public relations magic
What is public relations and how can businesses really make the most of PR to elevate their brand and reach customers? That's what we're...
Let’s talk: Instagram influencers
There is no doubt that social media can be a highly effective marketing tool for small businesses in order to build brand awareness and...
Why trademarks matter to start-ups, and the secrets to getting them right
Trademarks do more than identify your brand, they provide several business and legal benefits at relatively low cost. Yet many start-ups make elementary mistakes,...
7 social media fails businesses need to avoid
Byline: Nicola Moras
We all know that the best way to ‘be out there’ these days is to be on social media – after all,...
How to go niche without alienating your existing market
If I had to distil everything I’ve learnt into one tidy takeaway, it’s this - specialising is the key to building a sustainable and...
How brands can better and effectively use influencers
Influencer marketing isn’t as simple as choosing an influencer with a high number of followers to post an ad for you. In 2019, there...
How to get a brand 10 times your size to join forces with you
If you’re itching to get on board with a much bigger brand, and feel that the timing is right, you need to go about...
Start-ups: your branding and website are so important!
Byline: AJ Hightower
When starting your own business, you need to get your name out there to create awareness and establish an individual brand identity...
Why startups can’t afford to ignore design and branding when launching their product
Design is more than just a pretty font and it can’t be just an afterthought. Instead, it’s a quintessential element of product strategy, inextricably...