Tag: Branding
6 tips for entrepreneurs to stay relevant in an ever-evolving, fast-paced market
From delivering content to making the most of media, Michelle May of Michelle May Buyers Agents shares her approach to staying relevant...
5 personal branding tips for women
What can we do to change the narrative and ensure our future is not only equally shaped by women, but seen to be? 5 tips for women who are ready to challenge themselves...
Is there a new post-crisis era for brands? The research says yes
Olly Taylor talks us through the new research from Havas Australia which suggests there will be a new era for brands post-crisis, and how...
Let’s talk: Public relations magic
What is public relations and how can businesses really make the most of PR to elevate their brand and reach customers? That's what we're...
Let’s talk: Instagram influencers
There is no doubt that social media can be a highly effective marketing tool for small businesses in order to build brand awareness and...
Why trademarks matter to start-ups, and the secrets to getting them right
Trademarks do more than identify your brand, they provide several business and legal benefits at relatively low cost. Yet many start-ups make elementary mistakes,...
7 social media fails businesses need to avoid
Byline: Nicola Moras
We all know that the best way to ‘be out there’ these days is to be on social media – after all,...
How to go niche without alienating your existing market
If I had to distil everything I’ve learnt into one tidy takeaway, it’s this - specialising is the key to building a sustainable and...
How brands can better and effectively use influencers
Influencer marketing isn’t as simple as choosing an influencer with a high number of followers to post an ad for you. In 2019, there...
How to get a brand 10 times your size to join forces with you
If you’re itching to get on board with a much bigger brand, and feel that the timing is right, you need to go about...