Tags Business marketing

Tag: business marketing

A guide on how to develop the right personas for your business

The world is changing at lightning speed and the way we conduct business and engage with clients and customers is also changing at lightning...

Perfecting your online business card: how to find a website developer who can make all the difference

Your website is often the first impression that a potential customer has of your brand. These days, people look online when they are searching...

Real results in real time: smart ways to upgrade your trade show marketing plan

Business to business marketers consider in-person events their most effective tactic for good reason: networking is the means by which new partnerships, innovations and...

Top trade show tips: making your booth the most desired destination on the floor

Trade shows are an excellent opportunity to find new customers and make new contacts, but the only way you are going to get out...

Leads are life: Make your small business thrive with better sales

In the business world, if you’re not growing, you’re dying. Generating new clients and discovering new sources of revenue are a must if any...

5 reasons why PR is critical for the success of your Startup

  When I came to Australia from the UK, via Hong Kong, and started my ‘’start-up’’ business, I didn’t know anyone and almost no one...

At eye level: A look at the marketing potential of the classic lanyard

  The lanyard. It seems like such a boring piece of whatever it is. You use these things to hold phones and cameras, and keys. But,...

Six steps to a successful customer experience program

Over the past decade, the balance of power in the consumer-company engagement dynamic has shifted unequivocally in favour of the customer. Once upon a time,...

Is virtual window-shopping the first truly measurable advertising billboard?

Ambient advertising is all about placing ads on things (and in places) you wouldn’t normally expect to see an ad. But is there a foolproof way of measuring its ROI? Not really, which is why businesses are turning to interactive window-shopping campaigns.

Get more value from your advertising dollar

Many small business owners take a shotgun approach to advertising hoping they will hit their target. This approach can waste time and money and the reduced returns can harm your business. Now is the time to re-think your advertising strategy.

Rural small businesses given boost through PayPal and Buy From the Bush ecommerce platform

Paypal and Buy From the Bush (BFTB) have launched an online marketplace for rural small businesses to expand their reach through ecommerce.

‘Young people have been disproportionately affected’: Taj Pabari

Taj Pabari is the CEO of the Australian School of Entrepreneurship (ASE), was named the Australian Young Innovator of the Year in...

Let’s Talk: Success Secrets

Success looks different for each business. There is a huge variety in the business models that we hold up as success stories....

Unfair dismissal claim against Deliveroo may have widespread consequences for the gig economy

A former rider for Deliveroo has taken the food-delivery service to the Fair Work Commission (FWC) in an unfair dismissal case.

Buy now, pay later made easy for SMEs as Zip partners with Visa, Apple, Google

Zip has announced its partnership with Visa, Apple and Google to allow many more small businesses to accept buy now, pay later...

Meet the woman behind the digital support network for regional businesses

Jordana Edwards has lived in Pottsville in regional New South Wales for the last 15 years. The town of just 6000 people...

Australia’s unemployment rate is creeping up but the real danger is underemployment

Australia’s unemployment rate increased to 6.9 per cent in September, however Australians should be focusing on another more troubling labour statistic.

Helping Australian businesses through COVID-19

As we continue to navigate the impacts of the global pandemic, Export Finance Australia is supporting Australian businesses with access to finance.  Without a doubt, new...