Tags Business social media use

Tag: business social media use

Half of consumers now connect with brands on social media

Over half of all Australian online consumers are interacting with businesses and brands on Facebook and Twitter, according to new research, again highlighting the importance for SMBs to add these social networks into their marketing mix.

Social media to become biggest consumer purchasing influencer

Businesses that don’t make the most of their social media presence will see brand recognition and sales falter, as the online trend looks set to become the primary consumer watchdog.

Blogging growing in popularity among female SMB owners

More female SMB owners will begin blogging for their businesses this year, as they adapt to the new online marketing age and embrace the opportunities it presents.

Despite the hype, social media still a low priority for SMBs

It might feel as if all you ever hear about is the importance of using social media, but according to Reckon's Gerald Chait, the number of businesses actually using social media doesn't match the hype surrounding these digital worlds. Does this mean it's not right for every business?

‘Young people have been disproportionately affected’: Taj Pabari

Taj Pabari is the CEO of the Australian School of Entrepreneurship (ASE), was named the Australian Young Innovator of the Year in...

Let’s Talk: Success Secrets

Success looks different for each business. There is a huge variety in the business models that we hold up as success stories....

Unfair dismissal claim against Deliveroo may have widespread consequences for the gig economy

A former rider for Deliveroo has taken the food-delivery service to the Fair Work Commission (FWC) in an unfair dismissal case.

Buy now, pay later made easy for SMEs as Zip partners with Visa, Apple, Google

Zip has announced its partnership with Visa, Apple and Google to allow many more small businesses to accept buy now, pay later...

Meet the woman behind the digital support network for regional businesses

Jordana Edwards has lived in Pottsville in regional New South Wales for the last 15 years. The town of just 6000 people...

Helping Australian businesses through COVID-19

As we continue to navigate the impacts of the global pandemic, Export Finance Australia is supporting Australian businesses with access to finance.  Without a doubt, new...

‘Innovate or perish’: Martin Duursma

Martin Duursma is a Partner at Main Sequence Ventures. Prior to Main Sequence Ventures, Martin co-founded Datapac Australasia and then went on...

‘We have to be bold and visionary’: Sally-Ann Williams

Sally-Ann Williams is the CEO of Cicada Innovations, one of Australia's leading deep tech incubators. Before joining Cicada, Sally-Ann was an Executive...