Tag: Client

Top tips to pick the best agency for your business.

For the most part, people are very good at picking up on the verbal and visual clues that indicate another’s mood. For those in customer-facing positions –  whether it is over the telephone, via digital communication or face to face –  dealing with clients who aren’t entirely sure what they want is often unavoidable. Fortunately, there are a number of tell-tale […]

Powered by an entrepreneurial engine, start-ups pursue rapid growth off the back of a product or service with a large potential customer base. While a start-up’s offering may be innovative, disruptive even, plans for growth could be derailed if inexperience at negotiation prevents them from, say, locking in those first crucial investors or clients.  Here’s how your start-up can negotiate like a pro: Know […]

As a business owner, I am a natural giver. I am a big believer in the art of paying it forward and giving to others. It is one of the great joys of building your own business: being able to provide respected customers with advice, value adds such as extra time, additional services, or offering […]

Starting any business can be a daunting prospect, let alone in the competitive creative industries and when I decided I wanted to start my own creative business, and later move it to Port Macquarie, there were many hurdles to overcome. In need of a sea change, we decided to move our  boutique design and marketing […]

When you start a business, it isn’t just about what you do well that ensures your path to success, but your customers. Don’t fall into the trap of accepting any client because you’re desperate for business: if you are careful and patient at the beginning, it will pay dividends for your business and your reputation […]

“It’s not the employer who pays the wages. Employers only handle money. It’s the customer who pays the wages.” – Henry Ford You might have established a business under your name, but even if you’re the person with the most authority, you still have another boss to please: the client. The purpose of your sales […]

Sydney-based PR agency Dennis Rutzou Public Relations (DRPR) is launching a new training and mentoring program for small businesses, PR Mentor, to kick off on Friday, 17 September.

For as long as I have been in PR the debate has raged on should potential clients pay for pitches?

After seven years in a consultancy I have had some time to think about this and I am going out on a limb and say what you are not meant to say if you are in an agency – I think it is time someone developed a code of conduct on how clients should treat their agency and this is why.