Tag: CRM
“The emotional component determines whether it was ok or exceptional”
Charles Heunemann takes us through why the emotional component, as well as two other critical CRM needs, are crucial in achieving customer loyalty. Charles...
Staying true to the core
There is a special ingredient when it comes to small business success and leveraging this ‘special ingredient’ can make all of the difference to...
A guide on how to develop the right personas for your business
The world is changing at lightning speed and the way we conduct business and engage with clients and customers is also changing at lightning...
To win over customers, embrace technology that puts them at the heart of your business
The world is in midst of the ‘Fourth Industrial Revolution’, an era characterised by an avalanche of digital innovations changing what customers expect from...
Inbound marketing: why it’s no red herring
Inbound marketing is one of the most exciting initiatives to arrive on the marketing and business scene in the past five years. If you...
‘Until now, the amusement industry has been starved of tech advancements’, says ROLLER CEO
Despite being a $50 billion industry, the amusement and leisure sector has been ‘starved of advancements’, according to Luke Finn, the CEO of Melbourne-based...
Walk the walk: Prioritising the customer experience throughout the entire business
All businesses strive to a deliver great customer experience, and convenience and seamlessness are currently the winning factors for ensuring their engagement with your...
Neu.Capital’s director reveals how the FinTech startup is achieving cost-effective marketing
FinTech start-up Neu.Capital, which acts as a match-maker for mid-sized companies and investors, has been able to significantly reduce the cost of acquiring new clients. The...
Knockout Email Marketing: which Software Packs the Most Punch for small businesses?
To be an entrepreneur is to be an expert in your product or service. It also means being good at all aspects of running...
Start-ups to vie for funding and support at Salesforce’s Inaugural PitchComp in Sydney
Start-ups that apply for Salesforce’s inaugural PitchComp, which takes place in Sydney next month, are in with a chance to win up to USD$60,000 in...