Shane Yeend’s idea of a fun game is creating and building a new enterprise. The sort that is worth millions on a poor day, and millions more on a typical day. Enter Imagination Entertainment. If you play board games, watch TV or play games on your mobile phone or PC, chances are you’ve come across […]
Heading Pow Wow Events and Rich Dad Australia, alongside chairing the Australian Businesswomen’s Network (ABN), is a breeze for Suzi Dafnis. But it wasn’t always so easy for Dafnis, the serial entrepreneur, who says the road to growing niche businesses is full of steep learning curves. In the early 90s, Suzi Dafnis and partner, Peter […]
From lawyer to art director of a famous exhibition; Sculpture by the Sea, David Handley explains what it takes to build an export business where the customers come to the product. Despite his impressive resume, David Handley needed a change. And in his pursuit to export Sculpture by the Sea, he may have invented the […]
Travelling the world to write about it sounds like a dream job, but Tony and Maureen Wheeler insist it is hard work. After printing more than sixty million Lonely Planet Guides, the Wheelers reveal their brand building secrets. Few serious travellers would set out for an overseas adventure without a Lonely Planet visitor guide. But […]
It’s difficult to catch Australia’s cosmetics icon, Napoleon Perdis—his days and weeks are a whirlwind of appearances, meetings, and travel. But once you have Perdis, the rest is easy, because talking about cosmetics and the rise of his company, Napoleon Perdis Cosmetics, is something the entrepreneur does with great enthusiasm. Although permanently based in the […]
Tim Pethick knows all about business branding. After all, between the cars and hot air balloons, nudie juice became one of the Asia/Pacific region’s most influential brands. So how was it done? Pethick lays bare his branding tips. If it wasn’t for the dot-com crash of 2000, the world may never have seen a […]
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