Tag: Harvard Business School

Consumer habits are changing as the Baby Boomer generation gives way to the Millennials. This latter cohort of customers born between 1976 and 2004 have grown up in a world defined by online consumerism, and they are the generation that has been the focus of most marketing attention. They have distinct spending habits, using their […]

According to the Committee for Economic Development of Australia, ‘disruption is the new normal‘.  While this phrase may seem to be a contradiction, it does highlight the pervasiveness of disruption as a strategic method for organisations wanting to gain a competitive edge. The term ‘disruptive innovation’ appeared in a 1995 Harvard Business Review article ‘Disruptive […]