Tags Influencer

Tag: influencer

How the Hembrow sisters built a multi-million-dollar business empire

The Hembrow sisters have established a highly marketable brand within a short timeframe of just three years, combining their skills to develop a multi-million-dollar...

Instagram influencers: How to know if it’s a viable marketing option

The rise of the Instagram influencer has carved some significant changes to traditional marketing. If you have found yourself wondering questions such as; what...

Let’s talk: Instagram influencers

There is no doubt that social media can be a highly effective marketing tool for small businesses in order to build brand awareness and...

How brands can better and effectively use influencers

Influencer marketing isn’t as simple as choosing an influencer with a high number of followers to post an ad for you. In 2019, there...

How Kylie Jenner changed the FRANKII SWIM brand

Rebecca Klodinskly is the designer and director behind Aussie swimwear sensation FRANKII SWIM which in five short years has become a highly sought-after and internationally...

Why influencers rule the age of experience

Marketing strategies must evolve to appeal to the new ‘buy less, live more’ generation of customers, says Vamp’s Aaron Brooks. The way we discover and...

Why your SME doesn’t need The Kardashians to kickstart its influencer marketing campaign

Tried and tested, influencer marketing is a solid growth-enabler for small businesses that doesn’t have to cost the earth or require endorsement from mainline celebrities. The...

Authenticity, disclosure and discipline: How Jules Lund built a tribe of 20,000 influencers

When influencer marketplace TRIBE launched with a requirement for social media influencers to own, or be willing to buy, the products they’d be recommending,...

How millennials are using Instagram celebrity status to build multi-million dollar empires

Influencers continue to re-shape the media industry as an increasing number of businesses enlist them to fuel business growth and customer engagement. As the...

Where are online ads failing consumers and what can advertisers do to boost engagement?

Advertisers that continue to rely on ‘one-dimensional, channel-centric’ metrics risk further eroding consumer confidence in online ads, according to Anthony Capano, managing director of...

Biden presidency will likely bring more stability for Australian businesses, experts say

With the announcement of Joe Biden's win over the US election earlier this week comes news from experts that Australian SMBs are...

‘Caring for country is part of our charter’: Narelle Anderson

Narelle Anderson is the Founder and Managing Director of Envirobank Recycling, an Indigenous-owned company that aims to incentivise bottle and can recycling....

Indigenous engagement should be prioritised by businesses, new guide says

The local network of the UN Global Compact, the Global Compact Network Australia (GCNA), today launched The Australian Business Guide to Implementing...

Celebrating and supporting Indigenous businesses during and beyond NAIDOC Week 2020

As Australia celebrates NAIDOC Week 2020, it is vital to put the spotlight on Australia’s thriving Indigenous businesses. We celebrate up-and-coming and...

Let’s Talk: Black Friday

After an incredibly challenging year, the upcoming Black Friday sales on the 27 November presents as an attractive opportunity for engaging new...

Small businesses receive stronger protections against unfair contract terms

Commonwealth and state and territory consumer affairs ministers have agreed to strengthen existing unfair contract term protections in the Australian Consumer Law,...

Sustainable packaging startup hit by Chinese-Australian trade tensions

Australian sustainable packaging startup Planet Protector Packaging has been one victim of the Chinese-Australian trade tensions, after their deal to provide the...

Vollebak: How to succeed by breaking all the rules

Steve and Nick Tidball don’t believe in following the rules. The British twin brothers ignored traditional business thinking when they co-founded Vollebak...