Stretched for time, money and resources - getting new ideas off the ground is often the last thing on an SMB's priority list. How then should smaller companies approach innovation in the digital age?
Your company's next great idea could come employees, customers, even strangers. With so much input, some ideas can get lost in the shuffle. Here, four ways to keep them top of mind.
Maintaining focus on your key competencies is important and sometimes the need for diversification is required - after all, innovation is good. However, it's far too easy for organisations to become sidetracked with unnecessary innovation, in the wrong areas.
Psychology of Creativity researchers have found that constraints can actually make us more innovative. These constraints and limitations can be used to challenge us and fire our imagination - giving us the food we need to fuel our innovation.