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Australian Made logo appeals to international consumers, research shows

Research shows that products that use the Australian Made logo have an advantage in the international market, with 97 per cent of...

Five Branding Mistakes to Avoid

Most people don’t really understand branding. They think that they know what it is; they know that it can help a business, yet they...

“We’d lost our voice”: STM Goods’ CEO on the ‘scary’, albeit necessary decision to rebrand

Heading into 2017, STM – a Sydney-based maker of laptop bags and other tech accessories – had enjoyed three years of record growth, fuelled...

IP Australia adopts image recognition tech to help SMEs better protect their trade marks

The national intellectual property agency has introduced world-leading trade mark image recognition technology to make it easier for Australia’s small businesses and entrepreneurs to...

Rebranding: When to take the leap?

Branding is important; it’s how customers perceive your business. It isn’t just a logo either, it’s your entire customer experience. Logo, font, website, social media, even...

Make your visual branding as recognisable as the ABCs

There is a common exercise conducted by teachers in marketing schools to prove a point to students.

Dealing with financial stress

It is common for people working in business to be concerned with or stressed about their business finances at some point.

How Australian retailers are reimagining customer experience

The customer is always right is an adage that has been driving the way we do business for years. While the concept of...

Regional company pivots to manufacture COVID-19 face masks

As COVID-19 wreaked havoc nationally and demand for safety equipment grew, Victoria’s regional medical device manufacturer Care Essentials pivoted its focus to...

Greater Sydney NYE restrictions tightened

NSW Premier Gladys Berejiklian has announced a further tightening of COVID-19 restrictions for NYE as 18 new community transmissions are detected overnight.

Leverage crypto traders lose over $US13 billion in 2020

Data from cryptocurrency trading simulator Crypto Parrot has found that cryptocurrency traders on Bitfinex and BitMEX lost $US13.47 billion in 2020.

US House approves $US2,000 checks in COVID-19 stimulus bill

The US House of Representatives has approved increasing COVID-19 stimulus checks from $US600 to $US2,000, however it is still uncertain whether these...

Fruitful business: how Ripe Robotics is transforming robotics and agriculture

Quitting your job and following your passion is more common on theatre screens than in real life, however it’s exactly what happened...

‘Be ready for 5G’: Industry leader provides New Year’s resolutions for SMBs

Who could have predicted 2020? Many of the resolutions that you may have made in your business likely got swept aside in...