COVID-19 has taught businesses many lessons, and it’s no different for the Chamberlain Group, who in this time have realised their business growth is not so much linked to the state of the economy and market situation – it’s more about customer and employee connection. The Chamberlain Group, Australia’s leading manufacturer in garage door openers and […]
Olly Taylor talks us through the new research from Havas Australia which suggests there will be a new era for brands post-crisis, and how marketers will think differently because of it – portraying their brands as having a positive impact and contributing to the ‘greater good’ during COVID-19. As a communications industry, we are guilty […]
If I had to distil everything I’ve learnt into one tidy takeaway, it’s this – specialising is the key to building a sustainable and scalable business. The most memorable brands do one thing – or a handful of things – really well. They don’t try to do it all. Going niche has endless benefits. It […]
CEO and Founder, Luke Dutton, of new product COAT shares his startup story. A lot of the time new businesses are founded out of the realisation of a gap in the market from either a personal or professional perspective. Luke Dutton’s businesses is no exception and COAT was founded when there was no product solving […]
Cloud-based business solution launches new products.
On recent business trips to Silicon Valley, we’ve met with a number of investors, lawyers and other advisers who are active in the start-up community. These meetings have yielded some very interesting lessons for Australian start-ups, particularly those seeking to expand into the US market or take on US investors. Here are the key highlights: 1. […]
Commerce rarely stands still. And online commerce is a beast in perpetual motion. We’ve all become accustomed to the idea disruption is the new norm and change is the only constant. However, beneath the seeming chaos we can still recognise patterns which help us as entrepreneurs create value. One of the most fascinating patterns to […]
