Tag: Marketing
6 tips for entrepreneurs to stay relevant in an ever-evolving, fast-paced market
From delivering content to making the most of media, Michelle May of Michelle May Buyers Agents shares her approach to staying relevant...
10 April Fools’ Day pranks that tried to boost branding; some worked and some just didn’t
We look at some of the April Fools’ Day pranks companies have tackled over the years; some from today, some as far back as the 1900s...
Public relations: The difference between editorial, sponsored content & advertising in your SME marketing strategy
Marketing and advertising scream “look at me” and “buy me”. Whereas PR says, “I’m trustworthy, credible and an authority.”
Let’s Talk: What is the best social media platform for your business?
What social media platform is best for your business? Go all-out on all of them? Focus on one or two? Paid or organic approach? Let's talk...
How to ensure your Valentine’s Day marketing hits the mark
As you plan your Valentine’s Day marketing campaign, remember the way your customers think about, visualise and experience love and romance has changed.
Advertising on face masks: ‘Nothing could be more in-your-face’
Businesses looking for new marketing strategies should look no further than the mask on the person nearby...
Australian Made logo appeals to international consumers, research shows
Research shows that products that use the Australian Made logo have an advantage in the international market, with 97 per cent of overseas consumers...
Collaboration marketing: A great option for covid-affected budgets?
Perhaps collaboration marketing is the way forward for marketers this year, with budgets affected by covid-19. Marketing and PR expert, Jess Ruhfus, took brand...
Global marketing company to PPE supplier: Zinc’s huge COVID-19 pivot
Zinc is usually - pre-COVID - a global marketing company that caters for clients such as Disney, ANZ and JetStar. In the COVID-19 disruption,...
Let’s talk: The best marketing methods for businesses
Marketing is a huge topic in itself and the question on every business leader’s and business owner’s mind is ‘What is the best marketing...