Tag: Marketing
Australian Made logo appeals to international consumers, research shows
Research shows that products that use the Australian Made logo have an advantage in the international market, with 97 per cent of...
Collaboration marketing: A great option for covid-affected budgets?
Perhaps collaboration marketing is the way forward for marketers this year, with budgets affected by covid-19. Marketing and PR expert, Jess Ruhfus, took brand...
Global marketing company to PPE supplier: Zinc’s huge COVID-19 pivot
Zinc is usually - pre-COVID - a global marketing company that caters for clients such as Disney, ANZ and JetStar. In the COVID-19 disruption,...
Let’s talk: The best marketing methods for businesses
Marketing is a huge topic in itself and the question on every business leader’s and business owner’s mind is ‘What is the best marketing...
The double-digit growth of webinars for lead gen during COVID-19
New research from a leading digital event provider reveals nearly nine in 10 (85 percent) Australian organisations are utilising webinars as a key marketing...
Why direct response marketing is lockdown’s unlikely success story
While positive news stories are few and far between these days, here’s one I think you’ll like: digital marketing is cheaper than ever before,...
Is there a new post-crisis era for brands? The research says yes
Olly Taylor talks us through the new research from Havas Australia which suggests there will be a new era for brands post-crisis, and how...
Don’t panic: now’s the time to double down on your marketing efforts
Sabri Suby of King Kong agency discusses how businesses can rebound from recessions and, perhaps controversially, how important marketing is during times of economic...
A killer social media strategy is all about keeping up with trends
When Aussies are swiping away on social media platforms, being able to stop a consumer from scrolling is much harder than it sounds. These...
How the Hembrow sisters built a multi-million-dollar business empire
The Hembrow sisters have established a highly marketable brand within a short timeframe of just three years, combining their skills to develop a multi-million-dollar...