Tags Marketing

Tag: Marketing

Australian Made logo appeals to international consumers, research shows

Research shows that products that use the Australian Made logo have an advantage in the international market, with 97 per cent of...

Collaboration marketing: A great option for covid-affected budgets?

Perhaps collaboration marketing is the way forward for marketers this year, with budgets affected by covid-19. Marketing and PR expert, Jess Ruhfus, took brand...

Global marketing company to PPE supplier: Zinc’s huge COVID-19 pivot

Zinc is usually - pre-COVID - a global marketing company that caters for clients such as Disney, ANZ and JetStar. In the COVID-19 disruption,...

Let’s talk: The best marketing methods for businesses

Marketing is a huge topic in itself and the question on every business leader’s and business owner’s mind is ‘What is the best marketing...

The double-digit growth of webinars for lead gen during COVID-19

New research from a leading digital event provider reveals nearly nine in 10 (85 percent) Australian organisations are utilising webinars as a key marketing...

Why direct response marketing is lockdown’s unlikely success story

While positive news stories are few and far between these days, here’s one I think you’ll like: digital marketing is cheaper than ever before,...

Is there a new post-crisis era for brands? The research says yes

Olly Taylor talks us through the new research from Havas Australia which suggests there will be a new era for brands post-crisis, and how...

Don’t panic: now’s the time to double down on your marketing efforts

Sabri Suby of King Kong agency discusses how businesses can rebound from recessions and, perhaps controversially, how important marketing is during times of economic...

A killer social media strategy is all about keeping up with trends

When Aussies are swiping away on social media platforms, being able to stop a consumer from scrolling is much harder than it sounds. These...

How the Hembrow sisters built a multi-million-dollar business empire

The Hembrow sisters have established a highly marketable brand within a short timeframe of just three years, combining their skills to develop a multi-million-dollar...

Dynamic Business: Have your say about what we write, and you read

2020 was a year of unprecedented challenge for business owners. Almost overnight, businesses of all sizes were scrambling to find new customers...

Dealing with financial stress

It is common for people working in business to be concerned with or stressed about their business finances at some point.

How Australian retailers are reimagining customer experience

The customer is always right is an adage that has been driving the way we do business for years. While the concept of...

Regional company pivots to manufacture COVID-19 face masks

As COVID-19 wreaked havoc nationally and demand for safety equipment grew, Victoria’s regional medical device manufacturer Care Essentials pivoted its focus to...

Greater Sydney NYE restrictions tightened

NSW Premier Gladys Berejiklian has announced a further tightening of COVID-19 restrictions for NYE as 18 new community transmissions are detected overnight.

Leverage crypto traders lose over $US13 billion in 2020

Data from cryptocurrency trading simulator Crypto Parrot has found that cryptocurrency traders on Bitfinex and BitMEX lost $US13.47 billion in 2020.

US House approves $US2,000 checks in COVID-19 stimulus bill

The US House of Representatives has approved increasing COVID-19 stimulus checks from $US600 to $US2,000, however it is still uncertain whether these...

Fruitful business: how Ripe Robotics is transforming robotics and agriculture

Quitting your job and following your passion is more common on theatre screens than in real life, however it’s exactly what happened...