Byline: Drew Bowering, Senior Director of Market Management, Expedia Group Most of us in business have heard the old adage, “half of your marketing spend is wasted, but you do not know which half”. We now no longer need that to be true. Why? Well, you see we used to talk about how many people […]
The HAPI Strategy – The Human Application Programming Interface (API) – where companies implement people focused strategies to integrate with their customers, partners via an employee engagement framework that build engaging, relevant and useful relationships through reviews, opinions and recommendations.
Australia’s small and medium-sized enterprises are yet to take full advantage of the social media boom by using social networking as a means to promote their business.
Online marketing spend may have increased, but marketers still don’t know how to use online tools effectively is the conclusion of a global Coremetrics study, “The Face of the New Marketer,” which finds that while most marketers report a desire to use online data to personalise their marketing efforts and deliver tailored offers to their […]
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