In recent years, disruptive forces have transformed how we think about entire industries. Spotify with music. Uber or Lyft with transport. Netflix with television programmes and films. Technology has changed the way that we think about things that we used to take for granted. Slowly but surely the way in which we think about offices, […]
Marketing strategies must evolve to appeal to the new ‘buy less, live more’ generation of customers, says Vamp’s Aaron Brooks. The way we discover and shop is constantly evolving. Bombarded with ads, overloaded with information and inundated with options, there has been a shift, particularly in younger generations, to experience more and consume less. The […]
When people moan about millennials, I occasionally share the sentiment… however, my response is usually “well, who bred em?” rather than “yeah, who’d have them”. I also like to point out that it’s their birthright to be different in order to keep pace with the modern world. Isn’t every generation different to the last? And […]
Digital technology is driving change in the Australian workforce like never before. And while it’s creating more efficient and effective work environments, it also brings with it some unique challenges. Professions and career models have begun to morph, talent gaps are widening, and finding and retaining good-fit candidates has become more complex for businesses of […]
Bonding over a mutual client, their complementary skillsets and a shared love of Guiness, Sydneysiders Kiel Van Daal and Eric O’Brien joined forces for a creative agency that would engage millennials through a marriage of traditional marketing and emerging technologies. Nearly five years on, it’s clear their approach has paid off. Working with the likes […]
The rise of fintech has made investing more simple than ever and the housing affordability crisis has led to a lot of people, especially millennials, looking for alternative ways to grow their wealth. People are investing more and the rise of ethical investing shows that they’re becoming increasingly conscious of what they’re actually investing in. […]
Melbourne-based fintech startup Finch has closed an oversubscribed seed round, raising $2.25m in funding for its social payments app for millennials. Launched in July, the Finch app allows users to pay and request money instantly (without a BSB), split bills, run tabs in groups to track shared expenses. According to Shahirah Gardner, who co-founded the […]
If your employees are like most Australians, they work fairly long hours. But you can’t assume that just because they’ re working more, more work is getting done. Long hours might mean they love what they do and want to give it their all . Or it could mean their day is full of productivity […]
Attracting and retaining the next generation of leaders is an increasing challenge not limited to any one sector, due largely to Gen Y (aka millennials) having different expectations for their careers. Job loyalty is far less of a consideration for young workers, making it difficult to retain talent. In fact, 50% of Gen Y believe every job […]
In this complex and fast-moving environment, a core challenge for business owners and managers is to attract and retain skilled talent. The current workforce available for hire is incredibly rich and diverse. From the tech-savvy iGen looking for their first role, to the not-yet retired Traditionalists looking to keep busy, there are currently five generations […]
