With Amazon expected to launch in Australia on Thursday, the build up has seen mixed reactions from online retailers. While the immediate response from many has been one of fear and skepticism, there’s no doubt that appetite among consumers is alive and well. A recent study by Nielsen reported that 75% of Australians aged 18+ […]
According to the inaugural Telstra Smartphone Index, eight percent of employees with smartphones are surfing internet job sites, with many doing so during work hours according to the research.
Facebook users spend 3.26 times longer on the Internet than non-Facebook users, signaling an important behavioural shift according to new research from Nielsen Online.
Australians are increasingly active participants in social media, with Twitter use growing 400 percent in the past year according to findings from Nielsen’s 2010 Social Media Report.
Nielsen’s 2010 Internet & Technology Report has found the median Australian internet user spent 17.6 hours per week online in 2009, an increase of nine percent over 2008 with a 28.5 percent increase over 2007 levels of internet usage. Interestingly the increases in Internet usage have not seen a corresponding drop in individuals consumption of […]
Social networking and blogging are now the 4th most popular online activities, according to Nielsen’s “Global Faces and Networked Places” report. A staggering two-thirds (67 percent) of the global online population now visit social networks
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