Tag: Pricing Strategy

Getting your pricing strategy right is vital for profitability.

Our experts share their strategies for how to increase sales from your existing customer base.

Judging how to price your service or product can be challenging, particularly in areas where rivals are pushing competitive prices. So, how do you keep your business out of a pricing competition? Let’s talk…

In my recent article, How to work out what price to charge, I discussed how pricing is one of the most crucial decisions business owners and managers must make, while touching on the eight rules for pricing effectively… But what happens when you get pricing wrong and how do you recover from pricing mistakes? In this […]

Women have ‘boundless potential’ to lead multi-million dollar businesses but many are being held back by a lack of financial literacy, says Tanya Titman, the founder of Acceler8 Academy, a growth program for female-led SMEs, and Consolid8, Xero’s 2016 Accounting Partner of the Year.  Having assisted over 200 female founders to scale their businesses through […]

Pricing your product at a premium can mean higher profits for you and better value for your customers.

For many years, price discounting has formed the marketing plan of countless businesses. But it is increasingly becoming a tactic that polarises marketers, as many believe it’s an ineffective promotion vehicle. Here are 4 reasons you should discount discounting.

Is your small business stuck charging low prices for your products or services? The problem might not be what you’re selling. Here’s how one business raised prices by changing its name.

Alicia Beachley blogs about protecting the value of your business.

“Thinking business is business, especially in this competitive market, doesn’t mean it should be business at any cost. Not only does it undermine your rate card, it undermines it for other businesses.”

Brad Callaughan blogs about creating a point of difference between you and your competitors.

“It could be that you promise to deliver your product or service more quickly than your competitors. If you wish to differentiate your business on this basis then offer a guarantee, to ensure you deliver.”