There is one outstanding insight driving the proposition that taking a positive approach to marketing in an economic downturn is an opportunity too good to miss: doing so intelligently will lead to a stronger bottom line, as well as increase the profile and credibility of your brand. Just look at successful brands like Apple’s iPod, […]
Recession doesn’t have to be a bad thing; it can actually encourage business owners to think and work smarter. In the first of a monthly sales and marketing series, expert Sharon Williams puts a positive spin on tough economic times and shows you how to reinvent your business to stay ahead of the game. So […]
As Vedior Asia Pacific celebrates 20 years of recruitment in Australia, CEO Debbie Loveridge explains what SMEs can learn from two decades of hiring, particularly in challenging economic times. Prior to 1988, if anyone had offered me a long career in recruitment, I probably would have declined on the spot. Yet part of my curiosity […]
The start of a new financial year is always a good time to look at financial plans and activities that will help grow your business over the next 12 months. Planning the financial year is even more important now, as businesses deal with economic challenges, high interest rates, and low consumer confidence. Commentators and economists have varying […]
Australia has been benefiting from an economic boom for so long that we seem to have forgotten the low plateaus of economic downturn and recession. But does economic downturn necessarily mean recession? The generally accepted definition of recession is a period of negative growth over three successive quarters in an economy. Often tied to gross […]
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