The vast majority of small business owners in Australia are navigating tough conditions with little or no support. While they know their business better than anyone, often they fail to tend to certain nagging issues because, well, they’re too busy; instead, they choose to reassure themselves their business model is strong and push on. If you are one of […]
Adopting new technologies in a business is critical to drive digital transformation. However, 48% of Australian business owners are still reluctant to adopt new digital technologies due to a lack of understanding of how it works and the potential benefits. If businesses want to maximise their potential, a coherent, strong and concise digital strategy should […]
You’ve heard the saying: “you don’t know what you don’t know.” Most people are happy to accept that proposition because whilst ignorance isn’t always bliss, people tend to avoid risk and thus the danger won’t be immediate. Launching a start-up means rushing into the high-end of the risk zone where even minor trip-ups can have a significant impact on your potential […]
Marketing is absolutely critical to the success of any commercial enterprise, but it’s not always obvious what a business’s best marketing move will be. In the case of businesses with mobile apps or mobile websites, the ‘rules’ of marketing can seem hazy, leading some to fall into common marketing traps. Although they’re common, these traps aren’t […]
We all love to dream of success. Unfortunately, dreaming about success is unlikely to help you actually achieve it. Setting goals and measuring your progress is a simple, formal way to set you on the path to achieving those dreams. It is a first step in formalising your business planning and management. The mere act […]
Take a look across the skyline of any Australian capital city and you’ll see the hallmarks of a healthy building and construction industry. Hundreds of tower cranes busily feeding materials to teams of contractors working together to bring the architects’ futuristic multi-story tower designs to life with extreme precision. These complex multi-billion dollar projects, run […]
For many people, getting your business online consists of starting social media accounts and finding the best ways to keep your website up to date. These can be expensive and time-consuming tasks and may make you wonder whether digital marketing actually generates a return on your investment. But did you know more than 78% of […]
Every now and then, businesses rely on promotional products as a viable marketing strategy. Whether the giveaways are at tradeshows or employee events or as appreciation, recruitment or holiday gifts, promotional products help in creating goodwill. The measurement of Return on Investment (ROI) on promotional products, however, has been a subject of debate among experts. […]
Did you know that 51.9% of marketing professionals worldwide name video as the medium with the best ROI?
To remain competitive in today’s rapidly evolving marketplace, businesses must be nimble, flexible and capable of adapting to external market conditions.
