Facebook and Google took Australian media head-on in a Senate inquiry by Australia’s competition watchdog on Friday, 22nd January. The Australian Competition and Consumer Commission (ACCC) pushed for a new Bill to be passed to force the tech giants to pay news publishers for their content, including any links and snippets hosted on their platforms. […]
For years, video content has become more and more popular with online consumers. Brands have responded by using video to drive engagement, whether on Instagram, Facebook Live or even LinkedIn’s new Stories feature. Now, as many SMBs pivot to a largely online presence, video is an important consideration for anyone looking to stand out in […]
Social media has become one of the most influential marketing strategies for businesses in recent years, which begs the question: How do you best use social media? It comes down to knowing your target audience and the platforms best suited to you and your product and or service. There is a whole range of diverse […]
With rapidly changing market conditions due to COVID-19, communicating with customers via social media has never been more important. Expert Carissa Hill said it was imperative business owners embrace the instantaneous nature of social media to keep stakeholders and clients informed. “Every business owner should have at least a pinned post on their Facebook page […]
When Aussies are swiping away on social media platforms, being able to stop a consumer from scrolling is much harder than it sounds. These days consumers’ attention spans are shorter than ever and as a result, brands are faced with a dilemma — how to create thumb-stopping content that breaks through the noise. The simple […]
Every business owner should be building their own personal brand in addition to their business – because customers and clients connect with people, not products and services. Social media and branding expert Carissa Hill said a personal brand was important for business owners because increasingly customers want to know the people behind the company. “People […]
There is no doubt that social media can be a highly effective marketing tool for small businesses in order to build brand awareness and generate leads. Within social media marketing, we have Instagram influencing; essentially paying people with a high amount of influence on the platform to endorse your product or service. It is becoming […]
Trolls can be distressing and the bane of anyone attempting to grow a social media brand, but they don’t have to be. Social media expert Carissa Hill said openly and effectively dealing with trolls was a good way to build trust and respect on social media. “I’ve had my fair share of haters, when building […]
Today, while our phones are never out of reach, we largely avoid talking on the phone. Ironically, most people use mobile phones primarily for email, texts, internet search, social media and other apps rather than as a phone (ie. to make and receive calls)! Why? It’s true that there are many other forms of digital […]
Today in business, social media cannot be ignored. Most of your customers are likely to be active social media users on at least one platform… so if you’re not reachable online in a social way, you could be missing out. When used strategically, social media can be highly effective in building brand loyalty and driving […]
