Tags Target Market

Tag: Target Market

Digital marketing for plate-spinning start-ups

Digital marketing can be a bit of a mystery to many small business owners who already have so much to keep track of. From...

Why you should use mobile marketing automation for your start-up business

All start-up companies aim to put together a solid business plan and a comprehensive marketing strategy to set sail and go on the challenging...

Success in a smile: the young Queenslanders who grew a $10m business in under two years

In the space of 21 months, business partners Nik Mirkovic and Alex Tomic have transformed their DIY teeth whitening product into a multi-million dollar...

Boost crowdfunding with traditional PR

If you have a great product or business idea, an option for raising funds to take it to the next level, or to go...

Seasonal marketing: reaching your target market at just the right time

If you're looking for ideas to promote your company's products and boost overall sales, then a seasonal marketing campaign is an effective way to...

Building Blocks: Creating a Strong Foundation for Your E-Commerce Startup

You’re tired of the daily grind. It’s time for something different. E-commerce seems like the right move. It’s easy to get set up, and...

Are you putting your customers first?

Most successful companies and organisations have a very good idea of who their customers are.

Understanding your target market

Honing in on exactly who you are marketing your product to and using that data to inform your product design and strategy is crucial to the development of your business.

How to send the right message to customers

With so many marketing channels in today’s mobile world, it can be tough to know how best to reach your target market. Here are six tips to help you choose the most effective medium.

Eight ways to better spend your marketing dollars

High impact marketing doesn’t have to come with a huge price tag. With a bit of knowledge and an insight into your customers, you can successfully create a low budget marketing campaign that delivers for your business. Here are eight strategies for you to put into action.

Customer loyalty the key to successful Christmas sales, new research finds

New research has revealed an opportunity for retailers to grow their business and create long-term relationships with customers over the Christmas season.

‘Software governs most of what a business does’: Hyperautomation in 2020

"Software has become the spinal cord of a business."  Those are the words of Appian co-founder and CEO Matt...

Deloitte Tech Fast 50 winners 2020: full list

The Deloitte Tech Fast 50 list recognises Australia's fastest growing tech companies. This year, the Fast 50 had an average growth of...

How to get your small business started online

2020 changed the way Australians live, work, and shop like never before. The COVID-19 restrictions encouraged many people once resistant to buying...

The business case for stricter data practices: Why businesses aren’t waiting for the rules to change

Consumer data privacy continues to be a hotly debated topic; especially in countries like Australia where we are yet to introduce updated...

Growing complexity in cloud architecture increases vulnerability to ransomware attacks, research says

As the need for multi-cloud adoption has increased with remote working, businesses have become more vulnerable to ransomware attacks.

Meet the Aussie fintech founder who has grown his business by 4000% in 12 months

“The reality is, if you make it easy for people to buy things, more people will buy things.” Those...

How the disposable nature of tech is putting your businesses data at risk

It has become common practice for people to chase the latest technology trends. As tech becomes part of our everyday life, the...