Tags Target Marketing

Tag: Target Marketing

Smart startup marketing: Top tips for creating a rock solid business base

Marketing is easier, faster, and a lot more effective than it used to be. But, if you’re a new business, it often doesn’t feel...

My best mistake: Chasing the wrong customers

Business coach Melanie Miller demonstrates that you can know everything there is about business, but you can still make mistakes.

10 census statistics that can help with B2B marketing

The better informed you are about your target market, their demographics and requirements, the more specifically you will be able to tailor your strategy to meet their needs. Here are some key statistics from the latest census that every B2B business owner needs to know.

Can’t answer these 3 marketing questions? It’s time to do your homework

Every business owner needs to answer three vital questions about their target market and customers to avoid failure. If you can't answer them, it might be time to hit the books...

Targeting customers with precision marketing

While technology has made precision marketing easier, for many SMEs it’s still a grey area. Cameron Bayley asks experts how they use research and...

Dynamic Business: Have your say about what we write, and you read

2020 was a year of unprecedented challenge for business owners. Almost overnight, businesses of all sizes were scrambling to find new customers...

Dealing with financial stress

It is common for people working in business to be concerned with or stressed about their business finances at some point.

How Australian retailers are reimagining customer experience

The customer is always right is an adage that has been driving the way we do business for years. While the concept of...

Regional company pivots to manufacture COVID-19 face masks

As COVID-19 wreaked havoc nationally and demand for safety equipment grew, Victoria’s regional medical device manufacturer Care Essentials pivoted its focus to...

Greater Sydney NYE restrictions tightened

NSW Premier Gladys Berejiklian has announced a further tightening of COVID-19 restrictions for NYE as 18 new community transmissions are detected overnight.

Leverage crypto traders lose over $US13 billion in 2020

Data from cryptocurrency trading simulator Crypto Parrot has found that cryptocurrency traders on Bitfinex and BitMEX lost $US13.47 billion in 2020.

US House approves $US2,000 checks in COVID-19 stimulus bill

The US House of Representatives has approved increasing COVID-19 stimulus checks from $US600 to $US2,000, however it is still uncertain whether these...

Fruitful business: how Ripe Robotics is transforming robotics and agriculture

Quitting your job and following your passion is more common on theatre screens than in real life, however it’s exactly what happened...