Tags Target Marketing

Tag: Target Marketing

Smart startup marketing: Top tips for creating a rock solid business base

Marketing is easier, faster, and a lot more effective than it used to be. But, if you’re a new business, it often doesn’t feel...

My best mistake: Chasing the wrong customers

Business coach Melanie Miller demonstrates that you can know everything there is about business, but you can still make mistakes.

10 census statistics that can help with B2B marketing

The better informed you are about your target market, their demographics and requirements, the more specifically you will be able to tailor your strategy to meet their needs. Here are some key statistics from the latest census that every B2B business owner needs to know.

Can’t answer these 3 marketing questions? It’s time to do your homework

Every business owner needs to answer three vital questions about their target market and customers to avoid failure. If you can't answer them, it might be time to hit the books...

Targeting customers with precision marketing

While technology has made precision marketing easier, for many SMEs it’s still a grey area. Cameron Bayley asks experts how they use research and...

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Emesent’s autonomous drones disrupt the mining space

Drone company Emesent is taking pilotless aircraft to new heights, with autonomous technology allowing miners to access unchartered spaces, and defence forces...

Responsible lending law reforms to boost credit

The Federal Government has announced changes to responsible lending laws in the hopes of boosting Australia's flow of credit. Under the changes,...

Aussie Broadband prepares to list despite pandemic disruptions

Aussie Broadband, Australia’s fifth largest provider of NBN services, is set to list on the ASX this October. The ISP will list...

“Rural empowerment a key focus”: how Zoho’s digital transformations benefit small and regional businesses

Zoho, a software solutions company, provides integrated tech solutions for businesses globally. They offer 45+ integrated apps, ranging from CRM to financial...

$4.5 billion network investment delivers ultra-fast broadband to over 700,000 businesses

The Federal Government has released a $4.5 bn network investment package, involving a $3.5 bn upgrade of the National Broadband Network (NBN)....

Government announces ‘most significant reforms’ to insolvency laws for small businesses

The Federal Government has announced new insolvency rules that will allow small businesses to stay afloat whilst restructuring debts. This new insolvency...

Tesla rolls out $25,000 electric vehicle with new ‘tabless’ battery architecture

At Tesla’s “Battery Day” event on Tuesday, CEO Elon Musk announced the production of a US$25,000 electric vehicle (EV) “about three years...

Let’s Talk: Enterprise Resource Planning

Enterprise resource planning (ERP) is a form of software that can help businesses keep on top of their myriad management responsibilities. ERP...