Starting a business is no simple task—there are often few or no guidelines to follow, the risks are usually high, and the pressure is always on. Despite this, while most entrepreneurs consider digital marketing to be an incredibly important part of success, only a precious few consider receiving formal training in the subject. As a […]
If you’ve been involved in sales and marketing on any level, you have probably heard of the sales and marketing funnel. A visual way to depict the process your customers take from lead to conversion, your sales and marketing funnel is more than just a pretty picture. If you want to get the most out […]
The phenomenal speed of change that got us to the 21st century’s technological frenzy is not going to slow down any time soon — and it is creating an uncertain future on a global business level that is naturally demanding change. We are having to evolve how we operate so that what we do aligns […]
1. Know your brand, know your audience The ‘who, what and why?’ of your company should ring true in everything you produce from the product/service you’re selling through to what you post on social. Once it is clear who you are, why you exist and what you stand for it’s much easier to curate content […]
It’s common for companies to make significant investments in products and services expecting an even more significant return. Disaster recovery, however, is a rare exception: It’s perhaps the only service in which businesses invest hoping it never has to be used. By not planning for the worst-case scenario, SMBs accept an unnecessary risk of losing […]
Small business owners are on average working seven hours over time per week according to a poll involving over 1000 small and mid-sized businesses by accounting solutions provider, MYOB. While 39 per cent of business owners claimed that flexibility and a balanced lifestyle was more attractive than the financial benefits of operating a business, 59 […]
Google AdWords is a very powerful marketing tool for creating successful campaigns online to enhance your business goals. With AdWords, you can run extremely cost-effective, highly-targeted campaigns that convert. This may seem a bit intimidating to a small online business marketer or for anyone who’s new to the game. But, with some careful planning, there’s […]
There is often an incorrect assumption among vendors and marketing agencies that you need to be a huge operation to catch the big fish clients. While a one-man business is probably not going to be able to service a $50 million media account, that doesn’t mean you have to be the biggest agency in town […]
“It’s not worth delegating because no one does it as well as I do.” This is just one of the excuses I hear from managers when I ask why they haven’t delegated low value work to someone else in their team. Alternatively they’ll say, “It takes three times as long to delegate then it does […]
The term ‘social media’ means something different to every single one of us. To some entrepreneurs, it may mean the next big thing – a powerful tool that promises unparalleled opportunity, which must be taken advantage of. To others, it’s simply a passing fad and an unprofitable marketing interest, a buzzword with no practical advantages. […]
