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Tech
  • May 28 2019 How brands can better and effectively use influencers

    Influencer marketing isn’t as simple as choosing an influencer with a high number of followers to post an ad for you. In 2019, there have been a multitude of changes that have taken place in the influencer marketing world which brands need to factor into their strategies to get the most ROI. Consumer expectations around Read More…

  • May 24 2019 The tips that REALLY matter in online marketing

    Whether you’re running a business startup or a veteran brand, effective marketing is essential to growth. You will need to acquire ideal clients in a bid to increase conversions and scale your business. But despite the ease that new technologies provide, you still need to focus on adopting strategies that truly work for your business. Read More…

  • May 23 2019 Why media training is important for business leaders

    Byline: Leisa Goddard, Managing Director of Adoni Media With the explosion of social media and the insatiable 24-hour news cycle, it’s more important than ever for business leaders to have the confidence and skills to make the most of every media opportunity. Too many business owners and C-suite executives don’t know what to do if Read More…

  • May 20 2019 Robots could help Aussie businesses save more than $100 million in energy costs

    Robots are helping Australian businesses navigate the complex energy market and save millions of dollars in energy costs. Data released today by Australian technology company BidEnergy shows that over the last 12 months robots found savings totalling $2.6 million in 822 instances. For one large enterprise customer, robots found a saving of more than $25,000 Read More…

  • May 20 2019 Let’s Talk: Competition

    Today we posed the question of competition, and whether the big financial institutions can survive without Fintech or not. We know that competition in the banking landscape is very low, with the big 4 still holding most of the power in the market. It’s been a subject that we have discussed a lot at Dynamic Read More…

  • May 13 2019 IT vendors are missing out middle sized companies

    Byline: Florian Malecki, International Product Marketing Senior Director at StorageCraft Remember Jan Brady in the ’70s sitcom The Brady Bunch? She was the awkward and often overshadowed middle child stuck between a glamorous older sister and an oh-so-cute little sister. Well, when it comes to IT infrastructure, that’s exactly how midmarket companies feel—like the overlooked Read More…

  • May 9 2019 Good data management gives double ROI but is that enough?

    Australian organisations demand more from their data, despite achieving 102% return on data management investments. Australian organisations are demanding more from their data management investments, despite most estimating that they achieve more than double the amount they invest, finds research from Veritas Technologies, a worldwide leader in enterprise data protection and software-defined storage. The Value of Data study, Read More…

  • May 9 2019 Australian small businesses losing $5.8 billion each year

    Insufficient cash flow means lost opportunities  Australian small businesses have lost opportunities worth an estimated $5.8 billion due to insufficient cash flow1 Nearly half (46 per cent) of Australian small business owners have been at risk of being unable to pay their employees1 More than a quarter (26 per cent) of Australian small businesses that Read More…

  • May 8 2019 Easy guide: How to use User Experience & Conversion Rate Optimization to boost your sales.

    Do you ever look for the lowest hanging fruit in your business? Perhaps you occasionally audit your sales funnel, to see where you’re losing sales – or could increase revenue? In the online world, this is what User Experience (UX) and Conversion Rate Optimization (CRO) is. It’s all about “setting up & auditing your online sales funnel” Read More…

  • May 8 2019 Why is data ethics important to data analysts?

    With data management and analysis becoming such an integral part of a business’ success, it’s easy to solely focus on the exciting aspects of the vast data that can be attained. Despite the potential of data analytics as a field, it’s important that data scientists and analysts understand the ethical implications of using that information. Read More…

  • May 7 2019 Optus Business and Wholesale partners with Sophos to protect small businesses

    Optus Business and Wholesale today announced it has selected Sophos, a global leader in network and endpoint security, as its main cybersecurity technology partner. “Our goal is to protect the data of small businesses at the points where it is most vulnerable – at the endpoint and through phishing and suspicious URL attacks that target Read More…

  • May 3 2019 How Kylie Jenner changed the FRANKII SWIM brand

    Rebecca Klodinskly is the designer and director behind Aussie swimwear sensation FRANKII SWIM which in five short years has become a highly sought-after and internationally recognised brand. Thanks to celebrities such as Kylie Jenner, Bella Hadid and Rihanna the label has quickly created a cult following of loyal customers. The brand shot to stardom after these Read More…

  • May 3 2019 Start-ups: your branding and website are so important!

    Byline: AJ Hightower When starting your own business, you need to get your name out there to create awareness and establish an individual brand identity that reflects your entire personality. The first thing your customers will see is your brand name. How you have chosen to illustrate this reinforces what sets you apart from the Read More…

  • May 2 2019 Password security big issue for Aussies

    The LastPass by LogMeIn Global Password Security Report surveyed over 43,000 businesses and individuals, revealing: Each of us shares six passwords with our co-workers – if one of those passwords is hacked, every employee that has that password can be compromised. 50 per cent of users don’t create different passwords for work and personal accounts Another LastPass survey Read More…

  • May 1 2019 Let’s Talk: Business meetings

    Business meetings: face-to-face versus digital, where is the real value?  In a digital world, with so many digital meeting platforms available and with many new digital consumer experiences emerging,  it’s easy to see why this question is so relevant right now. There is arguably no longer a need to meet face-to-face or to be in the same Read More…