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Tech
  • June 5 2019 Why every business needs to be digital, especially yours

    ‘Digital transformation’ is a phrase we’ve all heard before, but there’s often an assumption that it’s only for industry giants and global enterprises. But this isn’t the case at all. Digital transformation has become more important than ever – even for small businesses – in a fast-paced, highly changeable world. In fact, Dell Technologies’ recent Read More…

  • June 4 2019 Agility: a business strategy

    Byline: Brad Newton, DocuSign, VP APAC We’re in the midst of the fourth industrial revolution, marked by extraordinary technological advances. For businesses it can sometimes feel like a bumpy road, but you really can do more than just hold on for the ride. Through economic downturn, industry upheaval, changing customer preferences or technological transformation, businesses Read More…

  • June 3 2019 When it comes to security, there is no finish line

    Byline: Jim Cook, Regional ANZ Director, Malwarebytes The introduction of the Notifiable Data Breaches Scheme (NDBS) in February 2018 focused the attention of Australian businesses on security. Since that time, there have been more than 800 breaches reported – the majority of them from the healthcare sector. With this focus in mind, the business sector Read More…

  • May 30 2019 How to attract, retain and cultivate a new breed of IT professional

    By Simon Horrocks, Regional Vice President ANZ, AppDynamics The technology skills gap is impacting Australian organisations across almost every industry, with businesses struggling to find the right talent to drive innovation, whether that be in cloud, data analytics, or other emerging technologies such as artificial intelligence (AI). According to the Australian Computer Society (ACS), an Read More…

  • May 30 2019 Employees need to be able to work remotely

    Australians are working outside the office more than ever; a recent survey revealed nearly half of all Australian employees work remotely for at least half the week while more than two-thirds work remotely at least one day per week.  This means employees are relying on mobile devices, from smartphones and tablets to laptops, to get Read More…

  • May 29 2019 Three questions to ask before using new tech

    Byline: Michael Chetner, Head of Asia Pacific, Zoom Video Communications While small to medium sized businesses (SMBs) make an important contribution to Australia’s economy, they are constantly under pressure to stand out in a crowded and competitive marketplace. This pressure is further heightened as SMBs don’t only compete amongst themselves but have to contend against Read More…

  • May 28 2019 How brands can better and effectively use influencers

    Influencer marketing isn’t as simple as choosing an influencer with a high number of followers to post an ad for you. In 2019, there have been a multitude of changes that have taken place in the influencer marketing world which brands need to factor into their strategies to get the most ROI. Consumer expectations around Read More…

  • May 24 2019 The tips that REALLY matter in online marketing

    Whether you’re running a business startup or a veteran brand, effective marketing is essential to growth. You will need to acquire ideal clients in a bid to increase conversions and scale your business. But despite the ease that new technologies provide, you still need to focus on adopting strategies that truly work for your business. Read More…

  • May 23 2019 Why media training is important for business leaders

    Byline: Leisa Goddard, Managing Director of Adoni Media With the explosion of social media and the insatiable 24-hour news cycle, it’s more important than ever for business leaders to have the confidence and skills to make the most of every media opportunity. Too many business owners and C-suite executives don’t know what to do if Read More…

  • May 20 2019 Robots could help Aussie businesses save more than $100 million in energy costs

    Robots are helping Australian businesses navigate the complex energy market and save millions of dollars in energy costs. Data released today by Australian technology company BidEnergy shows that over the last 12 months robots found savings totalling $2.6 million in 822 instances. For one large enterprise customer, robots found a saving of more than $25,000 Read More…

  • May 20 2019 Let’s Talk: Competition

    Today we posed the question of competition, and whether the big financial institutions can survive without Fintech or not. We know that competition in the banking landscape is very low, with the big 4 still holding most of the power in the market. It’s been a subject that we have discussed a lot at Dynamic Read More…

  • May 13 2019 IT vendors are missing out middle sized companies

    Byline: Florian Malecki, International Product Marketing Senior Director at StorageCraft Remember Jan Brady in the ’70s sitcom The Brady Bunch? She was the awkward and often overshadowed middle child stuck between a glamorous older sister and an oh-so-cute little sister. Well, when it comes to IT infrastructure, that’s exactly how midmarket companies feel—like the overlooked Read More…

  • May 9 2019 Good data management gives double ROI but is that enough?

    Australian organisations demand more from their data, despite achieving 102% return on data management investments. Australian organisations are demanding more from their data management investments, despite most estimating that they achieve more than double the amount they invest, finds research from Veritas Technologies, a worldwide leader in enterprise data protection and software-defined storage. The Value of Data study, Read More…

  • May 9 2019 Australian small businesses losing $5.8 billion each year

    Insufficient cash flow means lost opportunities  Australian small businesses have lost opportunities worth an estimated $5.8 billion due to insufficient cash flow1 Nearly half (46 per cent) of Australian small business owners have been at risk of being unable to pay their employees1 More than a quarter (26 per cent) of Australian small businesses that Read More…

  • May 8 2019 Easy guide: How to use User Experience & Conversion Rate Optimization to boost your sales.

    Do you ever look for the lowest hanging fruit in your business? Perhaps you occasionally audit your sales funnel, to see where you’re losing sales – or could increase revenue? In the online world, this is what User Experience (UX) and Conversion Rate Optimization (CRO) is. It’s all about “setting up & auditing your online sales funnel” Read More…