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25 reasons to use an external agency
Fri 7 November 2014 - 4:59 pmAdvice | Opinion | Small Business
Outsourcing your marketing or any other business activity to an agency or the like can give you instant access to a broad range of skills and expertise which can help improve the success of your marketing and help your business grow.
There are also a range of other situations that can lead businesses to turn to expert and outsourced help and here are 25 of them from a marketing perspective:
- You don’t have a way of measuring the results of your marketing or how much of a return on investment you are getting.
- You aren’t getting enough sales enquiries.
- When you do get sales enquiries or leads, they aren’t quite right for you.
- Your website isn’t getting enough traffic or generating enough leads.
- You’re getting leads but you aren’t managing to convert them to new customers.
- So far, your marketing hasn’t been getting the results you want.
- You need access to specialist skills like copywriting, offer orchestration or web design on a per project basis.
- You were perfectly able to keep up with all your marketing before, but now your business has grown and you just don’t have the time.
- You find online marketing overwhelming and struggle to put together a campaign.
- You’re competing mostly on price as you don’t know how to differentiate your business and it’s affecting your bottom line.
- Your marketing projects regularly run over budget and time.
- You need access to a variety of skills but you find the cost of an in house marketing department too high.
- Even though your potential clients see the value in your business, they seem to always use your competitors.
- You aren’t sure how to make the most of your website.
- Your need for marketing programs and campaigns is sporadic so you can’t justify hiring an in house marketing person.
- You aren’t sure who your target market is or how to reach them.
- There’s no procedure for following up leads.
- You want to retain your current database of clients and market to them but you aren’t sure how to do it.
- You want to get started in social media but you don’t know whether or not your efforts are working.
- You have an in house marketing team but they lack some specific skills that you need.
- Your in house marketing team or person is lacking in experience and could use some support.
- You struggle to keep up with the demand to publish regular fresh content on your website.
- You don’t have a marketing strategy in place and you don’t know how to create one.
- You’re inconsistent in your creation of email marketing campaigns, media releases and other promotional items.
- You don’t know whether your search engine marketing and advertising programs have been set up effectively.
With many business owners are busy (sound familiar?) and outsourcing to a marketing agency often makes a lot of sense and can bring rapid results and sustained growth.
About the Author:
Jo Macdermott is the Chief Marketing Consultant at Next Marketing in Melbourne. She has 15 years of marketing experience, is a Certified Practising Marketer and is a sought after marketing media commentator. Jo specialises in working with small and medium businesses. Follow her on Twitter here.
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