Home Topics News A new reason to buy an existing online business

A new reason to buy an existing online business

Like Facebook’s acquisition of Instagram, buying an existing web business can supply top talent and product innovations. It can also provide customers and that vital social-media presence on day one.

Want to fast-track your online business? Try buying one that already exists.

Facebook’s recent $1 billion acquisition of Instagram, the $200 million forked out by Zynga to acquire Draw Something maker OMGPOP, and Twitter’s purchase of Posterous.com shows the level of activity in buying online businesses right now — especially when it comes to those with a strong and loyal audience.

Even for more modest acquisitions, buying an established online business, rather than starting one from scratch, gives the new owner a number of advantages — not least of which include: instant customers, traffic and revenues.

Just ask serial business investor, Adam Radly, who recently found himself enamored with the idea of getting into web-media services. After considering starting up his own shop, the Los Angeles, Calif.-based entrepreneur says that idea quickly vanished once he found Flippa.com, a website marketplace. For $140,000, Radly in 2011 purchased CreativeLogicMedia.com, a custom web development site with a strong client base.

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