When it comes to shopping online, Australian and New Zealand consumers are twice as likely to proceed to checkout, in comparison to their international counterparts.
Findings from a Coremetrics study show Australian consumers place 4.4 orders every 100 sessions, while this number drops to 3.3 in the US and 1.7 in the UK.
“The question this raises is; are ANZ businesses capitalising on this enthusiasm? It seems that we’re only just beginning to think about search engine optimisation, when really we need to focus equally on engaging and retaining site visitors,” says Kevin Mackin, general manager of Coremetrics ANZ. “It’s OK to attract them to your site but it’s what you do with visitors once they arrive that’s going to make or break the sale.”
“Another point to consider is that while Aussies are consistent with the average viewing time of 7.5 minutes per session, UK and US shoppers are making their decisions 1 to 1.5 minutes faster. There’s strong reason to believe that this indicates a more considered online buying approach from ANZ consumers—an excellent reason to enhance the ‘stickiness’ of your site today.”
