Whether or not your marketing takes off–and takes on a life of its own–isn’t really up to you. But you can set yourself up for success.
Will your campaign go viral? It’s really not up to you.
Take online magazine The Beauty Bean. Like most women’s magazines and websites, it offers healthy recipes, makeup tips, and beauty secrets such as “The Best At Home DIY Facial for ALL Skin Types.” But unlike most, The Beauty Bean doesn’t offer weight loss advice or encourage negative body images for its readers. “It’s a place for real beauty, a matter of boosting self-confidence,” explains Alexis Wolfer, founder and editor-in-chief.
Though the site gets much of its revenues from ads by cosmetic companies, it has garnered a lot of attention for its Makeup-Free Mondays campaign–a movement to get women to stop using its advertisers’ products one day each week. “It was creating a day where we look in the mirror and appreciate our beauty for what it is,” Wolfer says. “People refer to putting on their makeup as ‘putting on their faces.'” She wanted to remind her readers that they had faces that were beautiful, with or without makeup.
Makeup-Free Mondays took off. A prime spot on AOL for a couple of days gave Beauty Bean millions of unique hits. The story was picked up newspapers abroad and USA Today. Celebrities from Serena Williams to Lady Gaga have posted makeup-free photos of themselves, and though it’s been almost two years, the trend shows no signs of fading away.
…to read this article in full, visit leading US small business resource, Inc.
