Chances are, people are searching your name online. Will you like what they find?
What’s online about you–good or bad, true or false, stale or fresh–is all part of your digital DNA. Right or wrong, it is the crayon box people use to color in the lines about you.
And research shows they’re searching for you and drawing significant conclusions based on what they find.
- 93 percent of recruiters use LinkedIn to find candidates–with Facebook and Twitter as other trusted resources. (Will they be impressed by what they find?)
- Seven in 10 adults who use the Internet have looked for information about other people, says a Pew study. (Do you think they’ll overlook you?)
- More than 30 percent of adults say they couldn’t run for political office based on their online results. (Really?)
- 72 percent of consumers trust online reviews as much as personal recommendations. (People could bypass your business entirely!)