It’s not enough to have a great product anymore. Consumers want to buy into company culture.
From the beverage they drink to the car they drive, consumers want more than just a product. They want an experience. Consumers today are too well informed to be sold a story alone though. It has to be genuine and it has to come from the innermost depths of the organization. It comes from company culture.
A company’s core values are what define its culture. Your culture is the outward facing perception given by your values. What does the company feel like for employees? For customers? For the community?
Your culture should be so strong that it comes out in everything you do. People don’t want to buy just a product, they want to buy you. Large companies like Google and Zappos have done a fantastic job of exuding a culture that appeals to most consumers today-they’re about innovation and customer service.
…to read this article in full, visit leading US small business resource, Inc.