LinkedIn unveils top 10 influential brands in Australia

Marketing | News | Personal Branding | Public Relations | Social Media | social media news

By Guillermo Troncoso

Professional social network LinkedIn has revealed their list of the most influential brands in Australia.

Using their Content Marketing Score, a recommendation engine measuring a brand’s engagement and then dividing it by its audience, LinkedIn ranked the Australian Institute of Business as the most influential brand among the members on the service.

Telstra came in second place, followed by the Commonwealth Bank. The big four banks all had spots in the top ten; the ANZ bank came in at number 4, National Australia Bank took spot 5, and Westpac closed off the list at number 10.

The data revealed that 99 per cent of the top global brands on LinkedIn have their employees sharing the company’s content throughout their own networks, 99 per cent of the top brands are sharing updates on their LinkedIn page on a regular basis, and 97 per cent of the top brands are using employee posts as part of their overall content effort.

“Today’s professionals are consuming diverse forms of content,” LinkedIn ANZ Marketing Solutions Director Matt Tindale said.

“The brands achieving cut-through are developing high-quality content that is personalised to their audience’s interest areas and are humanising it by getting their employees to amplify it through their networks. Brands that get content, context and relevance right at scale are winning.”

The 2015 top ten most influential brands among Australia-based LinkedIn members:

  1. Australian Institute of Business
  2. Telstra
  3. Commonwealth Bank
  4. ANZ
  5. National Australia Bank
  6. Deloitte Australia
  7. CPA Australia
  8. Qantas
  9. Optus
  10. Westpac
Related Articles
v2food launched in Drakes News
v2food makes supermarket debut in Drakes

Australian plant-based meat startup v2food today announced its long-awaited supermarket debut. v2food is a new, innovative Australian company committed to making delicious food that is good for the planet. Developed with over 100 years of CSIRO food & science research and with powerful collaborations within the food industry, v2food will play a pivotal role in Read More…