Sustainable living is one of the key trends that has emerged from a study of global citizens
Tue 22 January 2019 - 10:25 amNews
Seamless experiences, sustainable living, flexible work life and the changing notion of home were the four key trends that emerged from a study, Where the World’s Moving Global Report, which released its findings today.
Global money transfer company OFX commissioned the study which surveyed the lifestyle trends of more than 800 citizens aged 25-65 years old from Australia, China, USA and the UK. The study analysed trends that are reshaping our world and impacting how we live, work, travel and go about our day-to-day business.
OFX chief marketing officer Rebecca Shears said the study would allow them to gauge consumer attitudes towards leading trends that were shaping the decisions of global citizens of both today and into the future.
“This insight is a lens into where the world’s moving and provides thought for how businesses can adapt to such evolving trends in the years ahead,” she said.
“While uncovering gender and cultural differences, the research shows global citizens expect they will soon live in a world of seamless experiences with greater personalisation and increased on-demand access to products and services. Increasingly, consumers crave opportunities to live sustainably and expect brands they purchase from to lead the way on this. A hunger for skills diversification, flexible work lives and global connectivity make for exciting horizons.”
The report was produced by BBC StoryWorks Commercial Productions and in addition to the global report, OFX has also published the Where the World’s Moving content series, which is a collection of articles and podcasts that take a look at work-life and distributed workforces, the future of payments, crowdfunding and social entrepreneurship. The podcasts are hosted by key-note speaker and author Ross Dawson and can be found here: https://www.ofx.com/en-au/campaign/where-the-worlds-moving/