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What are Aussies buying this Christmas?



News | Small Business

By Gali Blacher

Holiday shopping is in full swing with many Australians having already purchased gifts, retail management software Vend has revealed the most-purchased products this December so far.

Based on Vend’s sales volumes for December, those receiving a gift this Christmas are most likely to get some old favourites such as clothing – particularly a t-shirt, dress, or pair of Havaiana thongs – homewares, jewellery, or a game or puzzle.

 Some of the most popular  items being purchased this year are:

  • Eco and reusable products: increase of over 1000% from 2017
  • Computers and accessories: increase of 300% from 2017
  • Vintage vinyl and records: increase of 260% from 2017
  • Active wear: increase of 230% from 2017
  • Bath and body products: increase of 180% from 2017
  • Books: increase of 78% from 2017
  • Drones and Virtual Reality products: increase of 74% from 2017

In particular eco-products this year are proving to be a huge hit with shoppers. Purchases for items such as reusable coffee cups like Keep Cups have grown by 1000% compared to the same period in 2017, while purchases of beeswax food wraps have increased by 600% and bamboo straws have jumped by 420%.

“It looks like many of us could be receiving some pretty cool gifts come Christmas day, as shoppers hunt out more tech items like drones and look to new, sustainable products,” saidDave Scheine, Vend Country Manager for APAC.

“Although our data shows that a lot of our traditional go-to gifts, like socks for Dad, chocolates for Gran, and a handbag for Mum, are still very much a popular choice. For example, sock purchases have increased by 51% year-on year, chocolates are up 65%, and bags are up 147%.

“Christmas spending on pets and babies also continues to be a trend from previous years, with animal lovers shopping for popular items like dog toy stockings, reindeer pet costumes, and decorative collars. While purchases on baby-related items has grown by 42% compared to last year.”

While t-shirts, tops and footwear have been the top selling fashion items in Sydney in December so far, in Melbourne fashion spending has been focussed on dresses. But, Brisbane shoppers are showing themselves to be the most environmentally conscious, with purchases for eco-products in Brisbane far exceeding any other Australian city.

The most popular products this Christmas compared to other cities are:

  • Sydney: t-shirts, tops, footwear, drones and VR
  • Melbourne: Dresses, vintage vinyl and records, homewares, Christmas-related products
  • Perth: Jewellery, vintage vinyl and records, toys, books
  • Brisbane: Eco and reusable products, bath and body products, homewares
  • Adelaide: Crystals