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Surviving the online retail jungle

In the wake of the online retail revolution, consumers are demanding more from their shopping experience, making it essential that retailers operate in multiple channels.

Specialist e-commerce consultancy Hitworks is urging retailers that now is time to start operating in multiple channels to meet the needs of consumers.

New figures have shown that to continue competing with local and international players, retailers need to begin creating cross-channel retailing opportunities.

Hitworks’ own Paul Downs is a former UK-based IT and e-commerce leader of blue chip organisations.

“Retailers, large and small, are being challenged in this new environment. Hitworks, working with business as a consultancy rather than an agency, has an arsenal of knowledge in regards to quick integration of new technologies and evaluation of a plethora of options and functionality,” he said.

The Hitworks innovation adopts the very strategies online retailers are fast needing to compete in the rapid online market.

Downs’ first role in Australia saw him lead City Beach in creating an on-line channel in 100 days, developing it into a multi-million dollar business. City Beach recently won an On-Line Retail Award for ‘Best Use of Technology’.

Downs is to be the guest speaker at the upcoming Online Retailer Conference & E-Commerce Expo.

Running from 26 – 29 September, the Expo will feature Downs’ expert commentary on a myriad of story topics and survival guides for online retailers.

Lucy Cormackhttp://www.dynamicbusiness.com.au
Lucy is 20-year-old student at the University of Technology Sydney, currently completing a Bachelor of Communications (Journalism). She has previously worked with Pedestrian TV and student publications within UTS, and is now a Dynamic Business intern. Lucy is also a professional cellist and performs across Sydney when she's not writing.