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New Direct Marking Code

The Australian Direct Marketing Association (ADMA) has released a new Code of Practice for its members.

The Australian Direct Marketing Association (ADMA) has released a new Code of Practice for its members.

The code came into effect on September 1 this year, and takes into account recent changes in the industry in areas such as legislation, technology and consumer expectations and demands.

The Australian Competition and Consumer Commission has granted conditional authorisation to the code, which allows ADMA to enforce it against member companies in instances relating to anti-competitive behaviour.

The full code of practice can be downloaded from www.adma.com.au

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