New research from a leading digital event provider reveals nearly nine in 10 (85 percent) Australian organisations are utilising webinars as a key marketing and education channel for engaging remote audiences during the COVID-19 pandemic – a 21 percent increase over the last year. Webinar adoption and spending have also shown high double-digit growth, with Read More…
Marketo collaborating with Google Cloud
Fri 25 August 2017 - 9:50 amCloud | Marketing | Tech
Global marketing software and solutions provider Marketo has entered into a multi-year collaboration with Google Cloud to scale Marketo’s infrastructure in the public cloud and create integrated solutions for marketers.
The companies will work to integrate Marketo’s Engagement Platform with Google’s G Suite and data analytics, as well as leverage Google’s machine learning capabilities, so that marketers can more easily listen, learn, and engage with buyers in real-time across all digital channels. As part of the agreement, Marketo’s marketing automation products will run end-to-end on Google Cloud Platform.
“Our alliance with Google will simplify and improve how enterprises engage with their customers,” said Marketo CEO Steve Lucas.
“Marketo customers use our Engagement Platform to deliver personalized experiences, fueling revenue growth and improving brand impact, while scaling to support the demands of today’s digital landscape. This collaboration with Google takes that capability to new heights, and I’m incredibly excited about what we’ll provide together for our customers.”
Tariq Shaukat, President, Google Cloud added: “This collaboration will allow for innovation leveraging Marketo’s Engagement Platform and Google Cloud’s commitment to performance, collaboration, and data science at scale.”
- May 29 2020 Canva and Finder sign agreements to close gender gap in tech
- May 26 2020 How businesses can secure themselves in a post-COVID world
- May 22 2020 Artificial Intelligence: Is the pandemic a turning point?
- May 19 2020 Tech skills boom with digital pivots; is it time for up-skilling or a job change?