Byline: Karen Lewis, Head of Digital and Ecommerce, Salmat While online sales might count for a fraction of your total sales, the influence the internet wields in consumer purchase decisions is too powerful to ignore. Regardless of whether they buy online or in-store, consumers are going online to be inspired, to do research and to Read More…
The tips that REALLY matter in online marketing
Fri 24 May 2019 - 12:23 pmSEO
Whether you’re running a business startup or a veteran brand, effective marketing is essential to growth. You will need to acquire ideal clients in a bid to increase conversions and scale your business. But despite the ease that new technologies provide, you still need to focus on adopting strategies that truly work for your business.
Online marketing requires more than just knowing how to post content on Facebook or research the best hashtags to include in your content. It entails more than just social media, and although social channels generate a high ROI, it’s still best to use other audience engagement channels to broaden your reach.
So, if you want to attain higher revenues, expand your audience base, and succeed in accomplishing all your business goals, make sure to focus on these surefire online marketing tips:
- Produce videos
When it comes to creating content, you just can’t rely on a single format. Aside from text-based content, you may want to include multimedia elements as well. And what better way to attract more clients to your business than video marketing? Creating tutorials or How-To’s is a great start, so invest in producing high-quality videos that best represent your brand.
- Focus on web design
Nowadays, consumers are more drawn towards businesses that show a certain level of sophistication. In other words, business websites with great web design are more likely to convert visitors into paying customers. Using elements of your branding and a highly intuitive interface, you can prevent prospects from bouncing away from your site and allow them to explore your offers more thoroughly. If they like what they’re seeing, they will surely consider making a purchase.
- Optimize for search engines
Even if you have great web design, you still need to make your site searchable. In this sense, search engine optimization or SEO is still the most effective means to put your brand front and center. Adding metadata to your content along with implementing offsite SEO activities will guarantee a higher chance for your site to rank well based on high-performing keywords. It may seem tedious, but promoting your website with SEO is easy once you build an in-house team or, better yet, outsource these activities to the right service provider.
- Start a newsletter campaign
Marketers still use email as an effective channel for acquiring leads. And it’s for this reason that email remains a top strategy to use on account of its benefits, especially in terms of cost-effectiveness. You just need to write highly informative newsletter copy with a compelling call-to-action.
- Build highly effective landing pages
Landing pages are effective in that they can directly convert leads into paying customers. Make sure you optimize the loading speed of these pages and write simple and straightforward copy. If you’re running a PPC campaign, you will need an expert copywriter to make compelling text ads.
Using these tips, you can effectively improve the results of your online marketing efforts and achieve your goals.
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