The second annual Dream Employers survey was launched by RedBalloon and Insync Surveys this week, giving the public an opportunity to again cast their vote for the most desirable employers in Australia and New Zealand.
The three minute online survey explores the criteria that makes a Dream Employer and reveals the key for employees to ensure they’re satisfied at work.
Last year, the results showed 73 percent of respondents weren’t working for their dream employer. Google topped the desirable list in 2010, followed by Virgin Group, self employment, Apple, Qantas, The Walt Disney Company, OMD, Sydney Water, Getaway and Coca Cola.
“Dream Employers is unique as there are no barriers to entry. It is open to big, small, all industries and any type of organisation. If you’re a highly desired employer you’ll find your name up in lights,” Insync Surveys CEO James Garriock said.
Garriock said the survey offers organisations an insight into how they are perceived. Voters might be motivated by an organisation’s financial stability, reputation, reward and recognition benefits, culture, or the balance of work and life that the company offers.
“It is fascinating to find out people’s aspirations, what qualities they look for in a Dream Employer and which employer brands embody these qualities. A strong employer brand is a great indicator of an organisation’s stamina. With current and prospective employees acting as advocates, winning organisations are likely to be successful on many fronts,” RedBalloon CEO Naomi Simson said.
CEOs and HR managers can encourage their employees to vote for their company at www.dreamemployers.com.au before July 4. Organisations that gain more than 100 votes will be given a free report.
The winning Dream Employers are announced in August.