Expert
The 5 things successful global businesses have in common
Only 30% of businesses successfully expand internationally. Trena Blair, a global business expansion expert, cracks the code in her new book “Decoding Global Growth.”
Trena
1 PostsTrena Blair is a global business expansion expert, Founder of FD Global Connections and author of Decoding Global Growth: How successful companies scale internationally. Decoding Global Growth has been written to support business leaders in preparing for and launching internationally and is for any business looking to scale globally, demystifying the process by taking readers step-by-step through real-life examples, with the dos and don’ts of expanding.
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