Entrepreneur
It’s a Digital Jungle out there: Dr Matthew McDougall; helping businesses overcome ‘culture shock’ in China
Any traveller will appreciate what ‘culture shock’ feels like; that moment when we first set foot in an unfamiliar civilisation and realisation suddenly strikes: Our understanding of social cues, customs, behaviour, and communication have suddenly become defunct. These are our social navigation tools – tools we take for granted – until they’re no longer there […]
