Let’s Talk
  • April 22 2020 Let’s Talk: Social media and how best to use it

    Social media has become one of the most influential marketing strategies for businesses in recent years, which begs the question: How do you best use social media? It comes down to knowing your target audience and the platforms best suited to you and your product and or service. There is a whole range of diverse Read More…

  • April 15 2020 Let’s talk: Staff motivation – how to keep teams driven

    Staff motivation can be tricky to master at the best of times. Throw a pandemic in to the mix, and it becomes extra hard to know the steps to take for keeping your teams driven and focussed on the business’s goals.  Motivation is not black and white, and it is impossible to feel motivated at Read More…

  • April 8 2020 Let’s Talk: Pivoting and adapting your business due to coronavirus

    In the midst of the coronavirus lockdown in Australia, we wanted to ask small businesses first-hand how they are pivoting and adapting in the circumstances.  With so many businesses forced to close in a matter of days, it’s been a challenging time to survive. On the other hand, some businesses are having to survive through Read More…

  • April 1 2020 Let’s Talk: Are soft skills more important than ever in leadership?

    ‘Soft skills’ in leadership refer to a host of skills that differ from hard skills, and include empathy, teamwork, flexibility, positivity, adaptability and many more. They differ from the ‘hard’ skills that we are likely to see on CVs or Cover Letters in that they have more room for debate or interpretation. For example, a Read More…

  • March 25 2020 Let’s Talk: Cash flow, the big challenge for small businesses

    Cash flow is a huge concern for small business at the best of times, however with the unprecedented coronavirus pandemic also, today’s Let’s Talk is especially important. We have made sure to give you the best information possible regarding support during this challenging time, such as: Stimulus package break down Advice for working from home Read More…

  • March 18 2020 Let’s talk: Defining your company values

    Company values help employer and employee alike to achieve their business goals through inclusion, alignment and solidarity. They are the foundation of the company, in that they mould the overall identity and purpose of the brand. They also guide the operations of a business, and provide clear directions for decision-making. For example, if a company Read More…

  • March 11 2020 Let’s talk: Public relations magic

    What is public relations and how can businesses really make the most of PR to elevate their brand and reach customers? That’s what we’re answering and discussing in today’s Let’s Talk on “PR Magic.” Public Relations (PR) is essentially (to take it in reverse) the relationship with your public – and the maintenance and professional Read More…

  • March 4 2020 Let’s talk: Taking your company public with an IPO

    Many businesses, including small businesses, will look at going public with their company via an Initial Public Offering (IPO) at some point on their business journey. Many well-known big players and ‘unicorns’ have taken this decision, such as Airbnb and Slack, and most recently Uber. Like most things, there are advantages and disadvantages of going Read More…

  • February 26 2020 Let’s talk: Raising capital

    Raising capital can be a challenge for many small business owners or entrepreneurs looking to grow, or even simply start their business. Without a financial background, it can be hard to know where to start with capital raising and finding the appropriate funding to give your idea the backing it requires.  There are more traditional Read More…

  • February 19 2020 Let’s Talk: The startup blues

    Feeling utterly consumed by your new startup? Or maybe you can’t seem to step away from it, spending weekends working and missing family events… It can be easy to neglect your own mental health and get caught up in the rush of kicking off your startup, but it’s important you’re continuously investing in yourself as Read More…

  • February 12 2020 Let’s Talk: ‘Hire slow, fire fast’

    You might have heard the age old adage ‘hire slow, fire fast’ if you’ve worked in business, but is it warranted advice? The concept refers to employers taking their time to hire somebody, and firing employees quickly if it’s not working out. On one hand, waiting to hire somebody means you can take your time Read More…

  • February 5 2020 Let’s talk: Instagram influencers

    There is no doubt that social media can be a highly effective marketing tool for small businesses in order to build brand awareness and generate leads. Within social media marketing, we have Instagram influencing; essentially paying people with a high amount of influence on the platform to endorse your product or service. It is becoming Read More…

  • January 29 2020 Let’s Talk: Artificial Intelligence

    Artificial Intelligence (AI) has the power to completely transform the way we do things, personally and in business. We have seen many cases of small businesses that have used AI to deliver exceptional services and products that go on to outshine the competition, or examples where businesses have completely revolutionised an internal process. In October, we Read More…

  • January 22 2020 Let’s talk: New Year

    It’s the third working week of the New Year (at least for most of us) and now that everyone is settled back into the flow of work, it’s a good time for us to assess our goals and plans for 2020. A New Year brings new exciting vision, and the break over Christmas often provides Read More…

  • December 18 2019 Let’s talk: End-of-year sales

    As the end of the calendar year approaches, and we are faced with the Christmas and New Year period, we are sharing how small businesses can bump up their sales and take advantage of this high spending time. With the The National Retail Association (NRA) reporting that Australians are set to splurge $14 billion nationwide Read More…