Every business owner should be building their own personal brand in addition to their business – because customers and clients connect with people, not products and services. Social media and branding expert Carissa Hill said a personal brand was important for business owners because increasingly customers want to know the people behind the company. “People Read More…

Digital marketing agency brothers grow a $5 million business and shoot to the top with an Amazon bestseller There’s something intriguing about successful sibling duos. Think Serena and Venus, Chris and Liam Hemsworth, Ben and Casey Affleck – the list goes on. How is it that there is so much talent in one family? It Read More…

You might have heard the age old adage ‘hire slow, fire fast’ if you’ve worked in business, but is it warranted advice? The concept refers to employers taking their time to hire somebody, and firing employees quickly if it’s not working out. On one hand, waiting to hire somebody means you can take your time Read More…

Architecture firm, Fender Katsalidis, is introducing a new parental leave policy that will give eight weeks of full wage paid parental leave to both men and women, without distinguishing between primary and secondary caregivers. All team members, including those working part-time and on a casual basis, will be eligible, in addition to any government entitlements. A Read More…

Jessica Hickman is a determined advocate for positive change. Having won awards and recognition for her work, she is a dynamic activist in the field of bullying and mental health in work, school and online environment. However, before becoming the champion that she is today, she also suffered from extensive and prolonged workplace bullying that Read More…

In this Dynamic Business podcast episode, we chat with Fred Harrison, who is the CEO of Ritchies supermarkets (mainly based in Victoria). Throughout the interview, we learn about his rather unique story and take away some fantastic ideas and insights from his leadership and strategy. Ritchies celebrates a 150 year milestone this year, and we Read More…

There is no doubt that social media can be a highly effective marketing tool for small businesses in order to build brand awareness and generate leads. Within social media marketing, we have Instagram influencing; essentially paying people with a high amount of influence on the platform to endorse your product or service. It is becoming Read More…

In today’s highly competitive business environment, the customer experiences a brand delivers are its single biggest differentiator, outpacing even product, price and quality. In fact, Gartner found that 89 per cent of businesses compete mostly based on customer experience. This begs the question – what kinds of experiences keep consumers coming back? Today’s customers are Read More…

As we settle back into the daily grind at work, businesses must prepare for a turbulent year ahead with research by Robert Half suggesting one in three (31%) employees plan to look for a new job in 2020. A competitive salary is no longer enough. Employees seek ‘work perks’ that make their lives easier, cheaper Read More…

Linda Monique is the founder of ALMO milk, which is a five year old almond milk business that has a huge global presence. After overcoming some huge personal and business obstacles, Linda has persevered in making her premium brand a success.  This has included overcoming the “logistics nightmare” of being an Australian grown company, completely Read More…

Artificial Intelligence (AI) has the power to completely transform the way we do things, personally and in business. We have seen many cases of small businesses that have used AI to deliver exceptional services and products that go on to outshine the competition, or examples where businesses have completely revolutionised an internal process. In October, we Read More…

Public Relations is much like many other industries in that it is constantly evolving. Yes, the old-fashioned ways will continue – creating good rapport with journalists and scoring exposure on media platforms – but new opportunities for PR consultants are set to arise in 2020. Amanda Lacey, Director at POPCOM, a communications consultancy, believes that the industry Read More…

What are the best things about working alongside your brother? A “strong team dynamic” and “complementary skill sets,” according to Top10 Dynamic Entrepreneurs Myles and Piers Redward. The brothers work together as the co-founders and joint CEOs of Payright, which is the latest payment plan provider in the market that targets products and services with higher price Read More…

2020 could be the year for many Australian workers to take charge of their own career. According to research, almost two in five Australian workers are dissatisfied with their current job, while a further one in three are considering quitting to start their own business this year. The beginning of this week marked the arrival of Read More…

It’s the third working week of the New Year (at least for most of us) and now that everyone is settled back into the flow of work, it’s a good time for us to assess our goals and plans for 2020. A New Year brings new exciting vision, and the break over Christmas often provides Read More…