Growth | Import | Export

Marketing your product or service internationally can be very different to the strategy you use locally. Rebecca Spicer explores traditional methods, some new technology-driven options, and the research and planning needed to assess a market before taking the plunge. The world isn’t getting smaller, in fact it’s getting bigger every day in terms of potential […]

Whether this is your first export venture or your 21st, the steps to success are the same. By now you should have analysed your readiness to export and have done some market research. Now it’s time to explore your competitive advantages and set your export objectives. Increasing your export market advantage comes down to the […]

Australian exporters have a curious blindness when it comes to Europe, a consumer market now bigger than Japan, Canada, and the US combined. Tim Harcourt examines this mysterious affliction and comes up with some eye-opening reasons for putting this forgotten continent back on our trade map. What’s the problem, why do we put Europe in […]

So your products or services are export ready, and research tells you there could be demand in a particular overseas market. Now comes the challenge to develop key relationships and begin generating real sales leads. A new market entry program such as a trade mission or market visit could be the answer. Although often used […]

Entrepreneurial flair is writ large in the Export Council of Australia’s Export Heroes Awards, a hall of fame celebrating those who have made extraordinary contributions to the development of a uniquely Australian export culture. Monica Higgins talks to one such winner—Professor Philip Cox, founding director of the Cox Group of architects, who was named an […]

Now in their 42nd year, the Australian Export Awards are an annual pat-on-the-back for companies involved in international business, recognising those who achieve excellence in exporting. Megan Sheerin takes a look at eight of last year’s entrants to see what makes them global go-getters, and how they intend to keep it up. For many Australian […]

Which Australian port does what, in terms of exporting, importing, and types of cargo? Our round-up gives you a snapshot of salient facts and figures. PORT HEDLAND—Western Australia Port Hedland is Australia’s largest tonnage port, with an estimated 105 million tonnes of trade passing through in the 2004/05 financial year. The location of the port […]

Exporting can greatly expand a small business, providing the exporter gets paid! Bob Ronai explains how to ensure payment using an L/C—letter of credit—and what an exporter needs to do to meet the requirements of this agreement. Before shipping goods to an overseas buyer, you need to make sure the deal won’t spring a leak […]

Dynamic Export charts the meteoric success of an idea that began as a modest value-add to farm produce and was soon exporting to 20 countries. Selling Simply Green Tomatoes to Italians is like selling ice to Eskimos. When Marilyn Lanyon took a friend’s advice and developed a simple antipasto recipe using her own freshly grown […]

The Thailand-Australia Free Trade Agreement (TAFTA) has been in place since January 1. Matthew Brooks investigates opportunities for Australian exporters and finds the time is right to develop partnerships and reap success. While Thailand actively pursues similar trade agreements with other countries, including the United States, the message for Australian exporters is clear: now, not […]