May 29 2020 The double-digit growth of webinars for lead gen during COVID-19

New research from a leading digital event provider reveals nearly nine in 10 (85 percent) Australian organisations are utilising webinars as a key marketing and education channel for engaging remote audiences during the COVID-19 pandemic – a 21 percent increase over the last year.  Webinar adoption and spending have also shown high double-digit growth, with Read More…

May 29 2020 Canva and Finder sign agreements to close gender gap in tech

Aussie graphic design platform Canva and comparison site Finder have both recently inked agreements with social impact business Project F, signing up to a strategic program to address the gender gap in tech, and the female representation in their tech teams. Program 50/50, which Canva commenced in November and Finder in March, is a unique Read More…

May 26 2020 How businesses can secure themselves in a post-COVID world

Cyber criminals have been taking advantage of the anxiety over the COVID-19 pandemic with a host of new scams. In Australia, people and businesses were sent texts with “safety information” links which led to fake websites, harvesting personal information. The federal government recently issued a warning about virus-related scams and phishing emails, which are likely to “increase in Read More…

May 22 2020 Artificial Intelligence: Is the pandemic a turning point?

The disruption caused by COVID-19 may be a technology turning point for many businesses and specifically an acceleration in the adoption of Artificial Intelligence (AI). Business owners and leaders are seeking fast, accurate insights and analytics to help them make better decisions in the rapidly evolving business landscape. Leaders have been forecasting scenarios such as: Read More…

May 19 2020 Tech skills boom with digital pivots; is it time for up-skilling or a job change? 

With the entire country shifting to remote-working arrangements where possible, the current situation has prompted organisations to pivot to a digital-first business model, which is of course heavily reliant on tech skills.  From the development of new apps, the shift to online marketplaces, and providing staff with secure and robust virtual private networks to access corporate Read More…

May 1 2020 Four tips to build a career in technology

The current climate has left many with a newfound need to seek a different career path. Given the greater demand for technical support and skills right now, a career in technology could be the answer many are after to secure their careers and livelihood. Australian organisations have been on a steady digital transformation journey, however, Read More…

April 30 2020 Is tech immune to the COVID-19 impact?

Is the technology sector immune to the impact that COVID-19 is having economically? Whilst certain sectors are taking a huge hit – such as fitness, hospitality and advertising – it appears that tech is still going strong, according to a recently published Think & Grow and AWS report.  Jonathan Jeffries, Director and Partner at Think Read More…

April 29 2020 How video content helps to cut through growing online competition 

For years, video content has become more and more popular with online consumers. Brands have responded by using video to drive engagement, whether on Instagram, Facebook Live or even LinkedIn’s new Stories feature. Now, as many SMBs pivot to a largely online presence, video is an important consideration for anyone looking to stand out in Read More…

April 7 2020 “You can still clock-in”: Tech-y ways to overcome COVID-19 disruption

The coronavirus outbreak has already prompted enterprising businesses to use their existing workforce management technology in innovative new ways. The unprecedented impact of Covid-19 on peoples’ daily work and personal habits has been the catalyst for the businesses we work with in Australia and overseas to find new functions for our technology. We are hearing Read More…

March 31 2020 Property now being bought and sold virtually

As social distancing becomes the new norm, one national real estate agency is already enabling Australians to buy and sell property almost completely remotely. National digital agency, Upside Realty, has set up remote appraisers, virtual meetings, digital contracts and communication between home-based real estate agents through cloud-based technology to minimise contact between property buyers and Read More…

March 30 2020 How to survive all of the virtual meetings and video conference calls

We have now collectively spent a week on more video conference calls than ever before in history. And the effects are showing. Not only is the NBN scrambling to increase capacity while we are mostly house-bound, but we are (video) box bound as well. We’ve yelled (why do we yell?) in unison “You’re on mute” dozens Read More…

March 26 2020 Social media vital for small business throughout the COVID-19 pandemic

With rapidly changing market conditions due to COVID-19, communicating with customers via social media has never been more important. Expert Carissa Hill said it was imperative business owners embrace the instantaneous nature of social media to keep stakeholders and clients informed. “Every business owner should have at least a pinned post on their Facebook page Read More…

March 25 2020 Legal Tech goes from luxury to necessity overnight

As the nation moves to remote working to flatten COVID-19, the use of legal technology has gone from being a luxury to a necessity overnight. John Ahern, CEO of leading tech innovator, InfoTrack, said “The original purpose of legal-tech was to automate and create workflow efficiencies in practice.” “But now more than ever before, legal Read More…

March 10 2020 Why all businesses need to pay attention to data literacy

According to McKinsey Global Institute, data-driven organisations are 23 times more likely to acquire customers, six times more likely to retain customers, and 19 times more likely to be profitable than organisations that don’t leverage their data. Having data literacy is among the most pressing objectives for many executives. With more organisations recognising the importance Read More…

March 3 2020 Google, Uber then :Different: Mina Radhakrishnan’s tech life and startup

Mina Radhakrishnan is co-founder of :Different, an Aussie tech startup revolutionising property management in Australia through technology innovation.  Along with her husband Ruwin Perera, Mina founded :Different after a tech career that saw her working in the infamous tech hub of Sillicon Valley, for the likes of Google and Uber. She was actually Uber’s first Head of Read More…